THQ has signed a major co-marketing agreement with mobile media company 3, one of the world's largest mobile network operators.
The 3 agreement allows for the company to be included in THQ’s video game Juiced 2: Hot Import Nights scheduled to release later this Autumn for Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION3 computer entertainment system, PlayStation 2 computer entertainment system, PSP (PlayStation Portable) system, Nintendo DS and Windows PC.
“To be able to offer 3 the ideal position between mobile and console games with Juiced 2 – THQ’s sequel to a two-million selling Juiced franchise is very exciting for mobile entertainment, " said Adam Comiskey, International Vice-President, THQ Wireless."This is yet again an original marketing move for THQ Wireless. Through this integration, thousands of gamers around the world will potentially see the 3 logo within the Juiced 2 video game,” said James Scalpello, Director of Marketing, THQ Wireless.
"Juiced 2 is a great opportunity to reach out to a significant segment of our customers,” said Fergal Walker, Director of products, 3UK. “3’s prominent positioning within this video game enhances our credentials as the market-leader in mobile gaming."Under the new agreement, the 3 brand will be fully integrated into the mass market console video games. In addition, the Juiced 2 mobile game will be available for download directly from the 3 portal. In the game, players can create and customize a 3 branded car, designing everything from hot hatches to super cars. They can spray paint, choose modifications and race the 3 car to stunning effects.
About Juiced 2: Hot Import Nights
Juiced 2: HIN evolves the current street racing scene, letting players experience the culture of the real-life HIN tour, the nation’s largest lifestyle custom car show in an intense racing experience. Featuring track and drift racing at real-world locations around the globe, next-gen AI and unparalleled vehicle customization, Juiced 2: HIN brings street racing to life, allowing players to test their skills at live street racing events against a back-drop of DJs, fashion, models and musicians. Groundbreaking new features include addictive drift/ powersliding races and “Driver DNA” that tracks gamers’ personal driving traits.These profiles, along with the profiles of select celebrities will be available for download across all online gaming systems. Elite racing developer Juice Games has evolved the game-play that revolutionized online racing, giving players the power to create their car, assemble their crew and put it all on the line in intense pink slip and crew races. Gamers will also be able to bet cash on each event, bringing a gambling element to the game that greatly increases the importance of each race.