Greatest spectator sport in the world revs up and premiers on mobile !
I-play, the mobile entertainment company, today announced the global launch of ‘FIA World Rally Championship’, the mobile game based on one of the most exciting spectator sports in the world. For the first time ever, mobile gamers can experience the most dynamic and challenging motorsport imaginable, pitting their skills to overcome every extreme weather condition possible on all types of demanding terrain.
Featuring the 16 official WRC locations, players must master four challenging environments and road surfaces in both arcade and championship modes – all against the clock! Bonus points are awarded for crowd pleaser stunts and extra rallies and car upgrades come as unlockable features. The game also features cinematic camera angles; third person driving views; track hazards such as logs, boulders and crashed cars as well as the official WRC music and sound effects!
The ‘FIA World Rally Championship’ is the only officially licensed WRC mobile game. This world-renowned franchise is recreated through original visual settings with the intense environments that the World Rally Championship epitomizes.
Millions of fans attend live WRC events every year and the WRC website alone regularly attracts over 500,000 visitors a month from five separate continents. The target audience for the mobile game includes the 18-35 year old racing fans, speed enthusiasts and thrill seekers who make up WRC’s fan base.
David Gosen, President, I-play, commented: “High speed frenzied action, with detailed and incredibly high quality graphics, will raise WRC above and beyond any other mobile rally racing game. Staying true to I-play’s casual development philosophy, the game will incorporate ‘one thumb’ play and will be easy to get into, but challenging to master.”
Simon Long, Managing Director of International Sportsworld Communicators (ISC), commented: “We are delighted to partner with I-play in introducing the first Official FIA World Rally Championship game on mobile. This platform delivers WRC content in a new format to a new generation of gamers who are able to experience the high-octane challenge of the WRC, on demand. High quality full rally simulation is now accessible in bite-size chunks relevant to modern lifestyles, bringing WRC directly into the hands of a global fan base.”
The 2D game is developed internally by I-play and the 3D game by I-play’s developer partners at Firemint. Both games are being distributed globally across I-play’s extensive network.