Monday, June 21, 2021
Ralph Lauren joins G2 Esports
Global luxury fashion brand Ralph Lauren and G2 Esports (G2), one of the world’s leading entertainment and esports brands, today announces Ralph Lauren as an exclusive fashion outfitter to the G2 team, marking the first time a luxury brand officially outfits an entire esports team on a long term basis. As part of their partnership, Ralph Lauren and G2 will also launch a series of digital-first activations on platforms such as TikTok and Twitch, as well as global campaigns and events.
“Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms. It also underlines our commitment to engage new consumers – including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment,” said Alice Delahunt, Ralph Lauren, Chief Digital & Content Officer.
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