Channel 4's 4Talent has partnered with the Oscars of the gaming world, the Golden Joystick Awards, and Electronic Arts (EA), the world's leading interactive entertainment software company, to offer budding games developers the chance to pitch their mobile gaming ideas to a panel of industry experts and gaming gurus. The panel will include Channel 4 Education's Commissioning Editor, Matt Locke; EA Mobile's European Marketing Director, Tim Harrison and UK Executive Producer, Chris Gibbs; and O2 UK's Head of Games, Despina Kaparaki. One lucky winner will be announced at the Golden Joystick Awards and receive a cash prize of £2500 from Channel 4 and the chance for a short hothouse placement within EA's mobile game division.
"4Talent is committed to helping emerging content producers maximise their creative potential", says James Estill, Senior Producer, 4Talent, "and these days it's not just about TV. This partnership with EA provides the perfect opportunity to support the gaming industry and nurture the next generation of games developers."
Full details can be found at www.channel4.com/4talent. Closing date for submissions is 17th October 2007.
The initiative is an extension of 4Talent's recent media partnership of the Mobile Game of the Year award at the 25th annual Golden Joystick Awards. Hosted by Peep Show's David Mitchell, the awards will take place on Friday 26 October, on the last day of the London Games Festival, at London's Park Lane Hilton Hotel. Gamers across the world will be able to watch the awards via a live web-cast through computerandvideogames.com and gamesradar.com.
Officially the world's oldest and most respected games award ceremony, the Golden Joystick Awards this year celebrates its 25th anniversary. Held for the first time in 1982, the Awards have been honouring innovation in gaming since the days when Atari, Commodore and Spectrum ruled the earth.
Once considered the pursuit of bedroom geeks and younger kids, video gaming has broken through to the mainstream and is now one of the biggest entertainment industries in the UK, equalling the UK film industry in economic value.
To vote, visit channel4