Miyamoto to speak at Game Developers Conference

First keynote since 1999 from Nintendo's senior MD

Shigeru Miyamoto, the acclaimed game developer behind titles such as Super Mario Bros. and Legend of Zelda, will keynote the Game Developers Conference 2007.

In his first keynote since 1999, the developer will reveal the creative process behind his work on highly-regarded software as well as his thoughts on new Nintendo hardware, in a session entitled, 'A Creative Vision'.



"The Game Developers Conference is a place for developers to learn from one another, and I think it is safe to say that every member of the community has at one time or another fantasised about having Shigeru Miyamoto as a mentor and teacher," said Jamil Moledina, executive director of the GDC.

"By guiding us through his creative vision with a keynote at this year's GDC, Miyamoto is allowing all attendees this incomparable privilege."

The Game Developers Conference tales place March 5 - 9 in San Francisco. Discount for early registration for the event closes January 31.

Miyamoto's keynote will take place at the GDC on Thursday March 8, in the Moscone Centre.

European DS sales top 10million

Nintendo's handheld breaks more records

Nintendo of Europe has announced that 10 million DS units have now been sold across the continent, making it the fastest and best-selling handheld in history.

The DS launched here in March 2005, and was followed by the redesigned DS Lite in June last year. It was one of the most popular products for European consumers at Christmas, with 1.7 million units sold during December alone.



"This landmark figure of 10 million Nintendo DS gamers cements the console's position as undisputed leader of the handheld market, bringing gaming to a whole new audience - something that was unimaginable a few years ago," said European marketing director Laurent Fischer.

"The DS is now helping to shape the whole market with sales of the Nintendo DS console and games being the main drivers behind recent market growth all across Europe."

The original DS is priced at EUR 130 / £89, while the DS Lite retails for EUR 150 / £99. Forthcoming titles for the handheld include Mario Slam Basketball, Star Fox Command and Final Fantasy III.

EA predicts software price cut

Ryan Jones, general manager of Electronic Arts Australia, has said that he believes the console cycle transition phase is now at an end - and that game prices are set to fall as a result.

Jones said, "I think it's safe to say that we're just about done with transition.

"Retail will show strong growth with the investment of GAME into the market, and it bodes well for the future having two strong specialists in the market as they tend to hold pricing and discount less to drive sales," he continued.




"On that point though, we do see next-gen pricing drifting down to AU $99 [EUR 60] by the end of the calendar year for all premium new releases." At present, full price Xbox 360 games retail for AU $120 (EUR 73) in Australia - the same price PS3 titles are expected to cost when the console launches there. Wii games sell for AU $100.

"We've had very successful next-gen launches in 360 and Wii, and with PS3 launching in March its initial success has become less significant," Jones said.

"Longer term it's hard to say who will win the console war out of the three hardware platforms but three strong platforms is certainly better than one strong, one average and one failure.

According to Jones the Nintendo DS is still enjoying strong growth, which he believes will make the handheld "a strong bet" for third-party publishers.

"We might see Nintendo's dominance on their own platforms challenged for the first time," he added.

"The challenges will be maximising the retail opportunities with so many different platforms in the market and limited growth in retail real estate in the medium term."