Little Britain characters to debut on mobile
Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced a partnership with Granada Ventures to develop and publish a mobile game based on the award-winning Little Britain TV series.
Following on from the highly successful Little Britain – the Video Game on PS2, PSP and PC published on the Blast label by Mastertronic – the mobile game will include four mini-games exclusively for mobile featuring a number of action-packed challenges and adventures themed around the most popular characters including roller-skating Vicky Pollard and fat-fighter Marjorie Dawes. The game will also feature the voices of Little Britain creators Matt Lucas and David Walliams with narration from Tom Baker.
In addition, Glu will publish additional mobile entertainment content. The Little Britain game will be distributed primarily across the UK, Australia and New Zealand via Glu’s extensive network of operator partners.
“Little Britain is one of the UK’s most successful comedy shows of the decade. Creating and distributing the first mobile game for the brand is an exciting challenge and supports our strategy of developing relevant, engaging content and making it widely available,” says Patrick Mork, Marketing Director, EMEA. “Bringing Little Britain to the mobile screen is yet another example of Glu’s commitment to give fans yet another way to connect with the content and brands they love.”
Van Uong, Licensing Manager, Granada Ventures, adds “Little Britain is incredibly popular among mobile gaming’s core audience of 18 to 34 year olds, making it a perfect title to bring to the mobile platform. The game will be true to the original concepts of Little Britain incorporating all of the most popular characters, giving fans a unique experience made just for mobile Glu’s expertise in developing quality games and bringing them to a vast audience will create a truly engaging experience for existing fans, whilst also welcoming a new audience to the world of Little Britain.”