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Thursday, February 28, 2008

Player One hits 'double top' with exclusive Professional Darts Corporation mobile Cellphone game


Player One hits 'double top' with exclusive Professional Darts Corporation content deal

Player One has extended its impressive list of mobile sports rights, securing an exclusive, worldwide deal with Darts' most powerful governing body, the Professional Darts Corporation.

As part of the rights, Player One will launch the first ever fully licensed PDC World Championship mobile game, featuring the World’s leading players. The game will coincide with the two week event in December at Alexandra Palace, the new home for the greatest darts show on earth!

Player One will also represent selective new media rights in certain territories, offering operators access to live streaming, clips and interviews from some of the sports top tournaments, including The World Match-play, World Grand Prix, Las Vegas Desert Classic, UK Open and the Premier League.

Pete Russell, Player One’s Managing Director is delighted with the partnership, ‘This is a significant deal for Player One. It is fantastic to be working with such a progressive organisation such as the PDC and believe there is a significant opportunity to grow the mobile community for darts around the world. For Player One it re-enforces our position as the leading provider of top quality mobile sports entertainment’

Barry Hearn, the PDC Chairman, commented, ‘Darts has seen significant growth in popularity over the past few years and we are committed to ensure darts fans around the world get access to our product. Mobile is becoming an important platform for us and we are delighted to be working with Player One who have a strong track record in this area’