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Thursday, February 28, 2008

Xbox 360 HD DVD in stock despite price cut to $49.99


Microsoft Corp.'s Xbox 360 HD DVD Player held an in-stock status at Best Buy stores and Circuit City stores despite a price cut to $49.99 this week.

On Wed., Xbox 360 HD DVD Player was available for purchase at Best Buy stores and BestBuy.com. The item was also in stock at Circuit City stores for in-store pickup and online delivery.

In contrast, online retailers Amazon.com and Kmart.com earlier this week briskly sold out of remaining inventory of the external drive immediately after the price cut.

The Xbox 360 HD DVD Player will prove to be a difficult sell to customers as the high-definition format is deemed obsolete by retailers.

Toshiba Corp. last week said it would exit the HD DVD business and end production by Mar.

U.S. retailers have begun offering HD DVD products at steep discounts to move inventory.

Best Buy and Circuit City this week discounted the HD-A3 HD DVD Player to $99.99.

Amazon.com this week price cut select HD DVD titles to as low as $11.95 to clear inventory.

Last week, it began promoting a new 57% off HD DVD sale to include box sets.

Microsoft last week said that it will end Xbox 360 HD DVD Player production but continue to provide product support.

Analysts last week said that it does not expect Microsoft to provide a Blu-ray-based solution for the Xbox 360. Instead, they predict a focus on digital content distribution via the Xbox Live online network.