
The Royal Society for the Prevention of Cruelty to Animals (RSPCA) has launched a social game on Facebook to promote the core messages of their THINK PIG campaign in an entertaining and engaging way. The THINK PIG campaign uses a fun Facebook word game to raise awareness of the standards in which pigs are reared. As well as being entertained, players will learn what labels to look out for to buy higher welfare products in the supermarket. The RSPCA is reaching a new audience through this casual gaming approach.
The game, a word quiz that challenges Facebook users to rack up scores against their Facebook friends, includes competitive and engaging features to spread the RSPCA campaign’s message.







