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Thursday, October 11, 2007

Sony plans more in-game advertising


Sony Computer Entertainment America (SCEA) has revealed that it will create a new business unit with the purpose of developing in-game advertising.

The new group will explore ways of integrating advertising into PlayStation games and will be headed up by Darlene Kindler, a "25-year consumer electronic industry veteran".

Phil Rosenberg, senior vice president of sales and business development, explained Ms Kindler´s role: "She will be tasked with the important role of working closely with our internal teams as well as our third-party publishers and external advertising agencies to develop business and marketing strategies for our newly formed online advertising group."

Earlier this year, Sony showed that it was keen to promote in-game advertising when it signed an agreement with Nielsen Media Research. The two companies said that they would look to develop measurement systems for game network advertising.

Recently, Toyota announced that it was to release a free game for the Xbox which would promote its Yaris car. This shows that advertisers are waking up to the possibility of marketing within computer games.
© Adfero Ltd

Teenager paid £245,000 to play computer video games


A plymouth teenager has just been made one of the UK's first full-time professional gamers.For the layman, this means Pete Wright, aged 19, gets paid to go to LA and compete against the best gamers in the world for a sweet $500,000 (£245,000).

For the gamer, this means the man's razor-sharp reactions make him one of the UK's five specialists at Counter-Strike: Source, a tactical first-person shooter video game.

He claims he's nothing like the anti- social, nerdy, unwashed and vaguely freakish stereotype which springs into many people's minds.

But he still managed to fight off hundreds of competitors to be selected as part of the UK's first Championship Gaming Series team to compete in the World Finals, against teams from the USA, Asia, Europe, the Middle East, South America and Australia.
"I was working for a laptop manufacturer and saw this opportunity and thought 'I've got to try my best'," Pete explained.

"It's a dream come true. Lots of people love playing computer games, but I get paid money to play.

"I'd love to do this for the rest of my life," he added.
Pete travelled to Birmingham for a four-day gaming job interview where he competed in tournaments to impress the general managers of two franchises.

He made the last 40 and travelled to London where Sky TV filmed a series of shows about the hopefuls which is set to be on Sky One at 9pm every night in the week running up to Christmas.

Pete's skills got him drafted into the Birmingham Salvo franchise as part of a five-man Counter-Strike force.

His teammates are from York, Liverpool and Brighton.

Pete explains that the game is played on the internet and requires quick reactions and good communication with your colleagues.

"It's teamwork; everyone has got to be on the same page. You can be doing really well, but if someone in your team isn't you could lose."

Pete has been playing Counter-Strike for four years.
"People think we're nerdy and sit in front of a computer all day every day," he said. "That's not the case. I play about four nights a week from 7pm to 10pm."
But in the run-up to the contest in Los Angeles Pete's training regime will get more intense, with sessions of up to seven hours a day.

The Championship Gaming Series is the only worldwide professional video gaming league and a joint venture between BSkyB, US satellite TV provider DirecTV and Star, broadcasting by satellite to viewers in Asia.

Pete is set to head out to LA on November 25 and said the UK had a good chance of winning the 500,000 though he would also receive a 30,000 (£14,700) gaming contract and would be able to attract more money through sponsorship.
"Previously the UK hasn't been that good next to the Scandinavian countries and Asia, but we're good now. Latin America and the USA are our biggest challenge," Pete said.

"Australia tend to be the worst because their time zone means they don't get much practice against European and American competitors."

Latest games releases from Canada


Canada latest releases.

"FIFA 08 Soccer" (EA Sports, for Xbox 360, Wii, PlayStation 3 and PlayStation 2).

Sony delivers the supernatural murder mystery "Folklore" (PS3)

Build your own theme park in LucasArts' "Thrillville: Off the Rails" (xBox 360, Wii, PS2, DS, PlayStation Portable)

Electronic Arts compiles five "Half-Life 2" games in "The Orange Box" (xBox 360)

"Looney Tunes" lovers get two games from Warner Bros. - "Acme Arsenal" (xBox 360, Wii, PS2) and "Duck Amuck" (Nintendo DS)

Anime "Bleach" can choose between Sega's "Shattered Blade" (Wii) or "The Blade of Fate" (Nintendo DS)

Racing buffs can rev up for "Sega Rally Revo" (xBox 360, PS3, PSP)

HQ's "Juiced 2: Hot Import Nights" (PS3, PSP)

Two big franchises come to the PSP in Square Enix's "Final Fantasy Tactics: The War of the Lions" and LucasArts' "Star Wars Battlefront: Renegade Squadron,"

While Atlus' culty sequel "Touch Detective 2 1/2" arrives for the DS.

Simpsons Game no joke for parodies

NO JOKE

Electronic Arts' forthcoming "The Simpsons Game" features an assortment of video-game parodies, such as "Medal of Homer" and "Neverquest." But some companies, apparently, can't take a joke.

"I was always under the impression that when you do parody, it's a sign of respect," "Simpsons" designer Greg Rizzer told the Web site CVG. "If we make fun of 'Grand Theft Auto,' we're not going to hurt the sales of 'Grand Theft Auto.' ... But yeah, we've definitely had some reactions - we've had to pull stuff from the game."

On the other hand, the creators of "Guitar Hero" appreciated the tribute. "I don't know if you've seen 'Sitar Hero,"' Rizzer said. "The guys from Harmonix loved it and we sent them 20 copies of the poster."

FINAL FANTASY TACTICS:
THE WAR OF THE LIONS!



NEW JOBS
The new Onion Knight and Dark Knight classes add more depth and strategy to the already extensive array of classes and abilities in the game.

MULTIPLAYER
A brand-new experience awaits players on the battlefield utilizing the unique multiplayer function of the PSP system. Rendezvous with friends or go head-to-head in competitive match-ups.

NEW CINEMATICS
New, beautiful, cel-shaded CG cinematics rendered in the game’s original art style enhance the epic storytelling of FINAL FANTASY TACTICS.

NEW CHARACTERS
Balthier, a popular character from the hit game FINAL FANTASY XII, makes his cameo on the PSP, along with the debut of Luso from FINAL FANTASY TACTICS A2.

To view the list of episodes, Podcast.
To add the podcast’s feed to your RSS-ready browser.

Wednesday, October 10, 2007

Capcom move to Wii due to high PS3 prices


Monster Hunter 3 now a Nintendo exclusive



Capcom has said that the high development costs of working on the PlayStation 3 are the reason the publisher is moving its latest Monster Hunter title to the Nintendo Wii.

Previous Monster Hunter games were Sony exclusives for the PS2 and PSP, and the company has enjoyed considerable success with the franchise clocking up sales of over 4.5 million units.

"Due to high development cost of titles for PS3, we have decided to switch the platform to which we release our Monster Hunter 3 title," said Katsuhiko Ichii, Capcom's managing corporate officer, according to Thompson Financial.

Capcom revealed Monster Hunter 3 for the Wii at a recent Nintendo press briefing, although it had originally said the game would appear on the PlayStation 3.

The publisher said earlier this month that it was now shifting its development strategy for Sony products to the PlayStation 3, where previously it had dedicated the majority of its efforts on the PlayStation 2.

Nintendo conference also announces 7.8 million Virtual Console downloads


Nintendo has announced some of the software titles that will be available for download via the Wii Software/WiiWare system from March next year.

Nintendo president Satoru Iwata stated that prices will be lower for downloaded games than those purchased in shops because there will be no problems with stock, and therefore no missed sales.

Final Fantasy Crystal Chronicles from Square Enix will be one of the first titles released, and will be exclusive to the download service. It will be joined by Pokemon Bukojou - translated as "Pokemon Farm" - Star Soldier R, Mojipittan Wii and Doctor Mario.

Nintendo intends to spend more time helping households to set up internet connections so that they can make use of the new online services.


Additionally the company announced that Virtual Console downloads had now passed the 7.8 million mark, and that it would re-focus the Wii Vote aspect of its operating system in order to better enable users to send feedback and rate the games they were playing.

Iwata also hinted that Nintendo was looking to third party publishers to play a bigger role in the development of its platforms.

"In Japan, Nintendo has 50% of the DS software market this year. From here on out, the share should shift to other software makers."

Wii Fit will be released in Japan on December 1, priced JPY 8800 (EUR 53, USD 75) while Mario Kart Wii will ship with a steering wheel controller, will feature motorbikes and will be available in Spring 2008.

Source: Games Industry

Project Gotham Racing 4 demo available on Xbox LIVE


Includes EXCLUSIVE content not available in PGR4



Race three exotic cars and two beauteous bikes through the streets of Macu and a snow laden Nurburgring.

The demo also includes an exclusive Nurburgring Snow Challenge and unique PGR Arcade Events.

Download the demo today and getting practising ahead of the release of the game this Friday 12th October!

Super Smash Bros. Goes Super Sonic



SEGA's gaming legend Sonic The Hedgehog to feature in Super Smash Bros Brawl for Wii



Nintendo of Europe and SEGA Europe Ltd today revealed that Sonic, SEGA’s legendary blue hedgehog, will be making his debut in the eagerly anticipated beat ‘em up, Super Smash Bros. Brawl for Wii. This brawling, battling, action packed video game features a varied roster of characters, from Mario to Link to Zero Suite Samus and now players can choose the iconic hedgehog to go into battle with.

Sonic made his first appearance in 1991, appearing in Sonic The Hedgehog for the SEGA MEGADRIVE, and quickly became a well-known household name, securing a dedicated following across the globe. Nintendo’s Super Smash Bros. series has been a firm favourite since the first title launched in 1999 on the Nintendo 64, and since the launch of Super Smash Bros. Melee for Nintendo GameCube, it has since gone on to have millions of fans worldwide.

Laurent Fischer, European Managing Director for Marketing and PR commented:
“I am very pleased that Nintendo is extending its relationship with SEGA in this way and that our gaming icons can come together in such an action packed title. I am sure many fans will share my enthusiasm to see Sonic appear Super Smash Bros. Brawl to battle it out with a whole host of Nintendo favourites!”

Mike Hayes, President and COO of SEGA Europe commented:
”Its amazing that after all these years we get to see these two much loved characters compete against each other in another fantastic title. Bringing Mario and Sonic together again underlines the continuing partnerships between Nintendo and SEGA, and produces another industry first for our two companies.”


In the forthcoming Super Smash Bros. Brawl, players will for the first time be able to complete in online multiplayer battles for up to four players. The game will also contain an all-new adventure mode called Super Smash Bros. Brawl: The Subspace Emissary, where players can select their favourite character before embarking on an adventure to conquer giant bosses from the Nintendo Universe. There will also be a variety of stages where players can commence battles, including Delfino Plaza, Yoshi’s Island and Sky World.

Super Smash Bros. Brawl will launch across Europe on Wii early 2008 at an estimated retail price of €60.

Mii functionality and Dream events in Mario & Sonic at the Olympics



Mario & Sonic at the Olympic Games has not only a massive line-up of real-life Olympic events, but SEGA can today proudly confirm that their much anticipated title also has a unique series of exclusive “Dream Events” to add to the mix. The Dream Events - which are both single and multiplayer - are based in colourful game-like universes that include objects and power-ups that will either improve a players game, or bring their opponent down.

The four Dream events featured are:

- Dream Race (Sandhill Race Course) – Get on your marks for this intense power-up filled race course, made for either one player, or as many as four.

- Dream Platform (Tropical Reef Diving Area – 10,000M Diving) – More like skydiving, soar through hoops and perform aerial tricks while avoiding obstacles and opponents to reach the finish line first.

- Dream Fencing (Duel Wharf Fencing Beach) – With unique special attacks for each character, this jungle-inspired world offers the ultimate duel.

- Dream Table Tennis (Speed Rally Table Tennis Stadium) – A sci-fi wonderland, this magical table tennis extravaganza offers a special ability for each character – so move fast!

Mario & Sonic At the Olympic Games also offers Wii users the ultimate gaming fantasy – the opportunity to play against their favourite Mario or Sonic character. Thanks to the unique interactive Mii features, players can bring their own Mii into the game as a playable character and compete as themselves in any of the Olympic or Dream events.

Mario & Sonic at the Olympic Games will be in-stores across Europe on November 23, 2007 for Wii, and Q1 2008 for the Nintendo DS.