Some highlights of NBA 2K’s updated MyTEAM mode, include:
MyTEAM UNLIMITED – MyTEAM Unlimited is an all-new competitive online mode that lets you bring your best lineup of 13 players to take on rivals across the globe! TRIPLE THREAT - MyTEAM's single player experience where you play 3-on-3 against all 30 NBA teams, one division at a time. DAILY TRIALS - An all-new mode in MyTEAM where you earn MyTEAM Points for completing special objectives daily as you play NBA2K19. HEAT CHECK CARDS - These are special cards that provide a stat bonus for 48-hours whenever an associated NBA player performs a great game in real life.
Grand prize winner to receive $10,000 and chance to design one of the colorways of Kobe Bryant's signature shoe. NBA 2K10 cover athlete, Kobe Bryant of the Los Angeles Lakers, and NBA 2K10: Draft Combine spokesman, Derrick Rose of the Chicago Bulls, will both appear at the NBA All-Star Jam Session on Saturday, February 13th at the NBA 2K10 All-Star Challenge presented by Nike Basketball.
2K Sports announced today that the hugely popular and #1 selling basketball video game, NBA 2K10, has sold over 2 million units worldwide, marking a phenomenal +60% increase in sales* over the same time period last year for NBA 2K9. With the all-new My Player career mode and critically acclaimed NBA Today feature, NBA 2K10 continues to be the #1 rated NBA simulation** for the ninth consecutive year.
Chicago's finest brings his award-winning Rookie experience to NBA 2K10: Draft Combine
2K Sports announced today that rising NBA star, Derrick Rose of the Chicago Bulls, will be featured as the spokesman for NBA 2K10: Draft Combine, a download-only title that will provide fans with an immersive pre-season basketball experience leading up to the fall launch of NBA 2K10.
Rose, the 2009 T-Mobile NBA Rookie of the Year, has quickly become one of the most electrifying playmakers in the league, and this season NBA 2K10: Draft Combine will tap into Rose’s personal knowledge and experience training for the NBA Draft.
“It’s a great feeling to partner with 2K Sports and represent the greatest basketball franchise on the planet,” said Rose, point guard for the Chicago Bulls. “I look forward to providing my insights of what that first year in the league is really like, and what it takes to stay on top of your game. This season, NBA 2K10: Draft Combine will be a place where fans can experience the life of a player trying to make it to the NBA. The drills are challenging, and the group scrimmages are always extremely competitive with everyone looking to improve their draft stock as well. It’s as real as it gets.”
Rose, who led the University of Memphis to the NCAA Championship game in his freshman year, was selected the top overall pick by his hometown Chicago Bulls in the 2008 NBA Draft after only one college season. This past year, he averaged 16.8 points, 6.3 assists, and 3.9 rebounds per game and was selected to the NBA All-Rookie First Team. Additionally, Rose led the Chicago Bulls back to the NBA playoffs, and his 36 points tied Kareem Abdul-Jabbar’s NBA record for the most points scored by a rookie in his playoff debut.
“Derrick is the perfect fit to be our spokesman for NBA 2K10: Draft Combine,” said Greg Thomas, senior vice president of sports development for 2K. “Not only is he one of the most dynamic young playmakers in the NBA today, he’s the pride of Chicago, where the real NBA Draft Combine is located. We look forward to working closely with Derrick this season, and are thrilled to offer our fans a brand new pre-season basketball experience with NBA 2K10: Draft Combine.”
In NBA 2K10: Draft Combine, fans will begin their career at the ATTACK Athletics gym in Chicago by building their own custom player and working with a mentor, the 2K Insider, to step up their game through a variety of challenging basketball drills and 5-on-5 games to increase their NBA draft stock. The greater a player excels at a particular drill, or in completing specific game objectives, the more valuable skill points they will receive which can be used to improve one of over 30 key player attributes. Fans can then take their custom built players in NBA 2K10: Draft Combine and use them in the all-new My Player career mode in NBA 2K10 launching this fall, allowing them to continue their journey toward becoming an NBA legend.
NBA 2K10: Draft Combine, developed by Visual Concepts, is planned for release in North America, Hong Kong, Singapore, Taiwan and India on August 26 for Xbox LIVE Arcade for the Xbox 360 video game and entertainment system from Microsoft (400 Microsoft Points), and North America and Korea on September 3 for the PlayStationNetwork for PLAYSTATION 3 computer entertainment system ($4.99). For more information about NBA 2K10: Draft Combine, please visit www.2ksports.com/games/nba2k10dc.
2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc.
Get a taste of NBA 2K10's all-new gameplay and My Player career mode while living the life of an NBA hopeful going through the real NBA Draft Combine.
2K Sports today announced NBA 2K10: Draft Combine, a download-only title that will provide pre-season fun for basketball fans leading up to the fall launch of NBA 2K10.
Planned for release this September on Xbox LIVE Arcade for the Xbox 360 video game and entertainment system from Microsoft and PlayStation Network for PLAYSTATION 3 computer entertainment system, NBA 2K10: Draft Combine will allow fans to create their own custom player with the utmost detail and, for the first time in the NBA 2K series, begin their career by experiencing the on-court life of an NBA hopeful going through the NBA Draft Combine at the world-renowned, ATTACK Athletics gym in Chicago.
“We’re giving our dedicated NBA 2K fans an incredible opportunity with NBA 2K10: Draft Combine,” said Greg Thomas, senior vice president of sports development for 2K. “Gamers will have exclusive access to online content and get to test drive NBA 2K10’s new gameplay features, advanced player progression system and the all-new My Player career mode before the game launches this fall.”
Features of NBA 2K10: Draft Combine include:
• Building custom players by working with a mentor, the 2K Insider, and increasing their NBA stock through a variety of challenging basketball drills and 5-on-5 games. • Over 300 different signature customizations, including player-specific shooting animations, dunk and dribble packages and more to allow each created player to have his own unique personal style. • Ability to strengthen all parts of the created player’s game with a variety of drills, such as shooting, post offense and defense, attacking the basket, dribbling, challenging shots, boxing out for rebounds and more to progress through the NBA Draft Combine. • Organized games that will allow players to gain valuable skill points and offer a variety of specific in-game objectives that will need to be accomplished in order to gain them. At the end of each game, a full analysis will be available for gamers to review their player’s performance and strategize their further improvement. • All players created in NBA 2K10: Draft Combine will wear a special patch on their uniform throughout the rest of that player’s career to denote that they have completed the NBA Draft Combine. • Online leaderboards to track the highest ranking custom built players, and where a player stacks up against the competition. • Opportunity to unlock special achievements on Xbox 360 and trophies for PLAYSTATION 3 system. • Fans can take their custom built players from NBA 2K10: Draft Combine and use them in the all-new My Player career mode in NBA 2K10 launching this fall, allowing them to continue their journey of becoming an NBA legend.
NBA 2K10: Draft Combine, developed by Visual Concepts, is planned for release in North America, Hong Kong, Singapore, Taiwan and India this September on Xbox LIVE Arcade for Xbox 360 (400 Microsoft Points) and PlayStation Network for PLAYSTATION 3 system ($4.99).
To celebrate 10 years of the popular NBA 2K franchise, and the milestone of having sold two million units of NBA 2K9 worldwide, 2K Sports today announced that the NBA 2K10: Anniversary Edition is planned for release in North America this fall for the Xbox 360 video game and entertainment system from Microsoft and PLAYSTATION 3 computer entertainment system.
NBA 2K10: Anniversary Edition will come packaged in a specially designed 2K Sports locker configured for game storage, and include exclusive items featuring 2009 NBA Finals MVP, Kobe Bryant of the Los Angeles Lakers, along with a special commemorative video looking back on 10 years of the NBA 2K franchise and its past cover athletes.
As part of a limited edition offering of only 30,000 copies, each NBA 2K10: Anniversary Edition will be individually numbered for authenticity. Fans can now preorder their copy online and at local retail outlets across the country. Ten lucky fans will have the rare opportunity to find an autographed Kobe Bryant fine-art print, designed by Shepard Fairey’s Studio Number One, which will be hidden and randomly packaged among the different lockers. Gamers with Xbox LIVE online entertainment network and PlayStation Network membership will also be able to enjoy special privileges for NBA 2K10: Anniversary Edition, including exclusive access to an online lobby - the Gold Room - where celebrities and other VIP members will go to play, and only players with the Anniversary Edition will be allowed to enter.
NBA 2K10: Anniversary Edition will include:
• NBA 2K10 video game • 2K Sports’ NBA 2K10 game locker • 3” Figurine of Kobe Bryant by McFarlane Toys • 16” x 36” Kobe Bryant poster • Commemorative NBA 2K 10th anniversary DVD • Access to the Gold Room, the NBA 2K10 VIP online lobby (accessible only with Xbox LIVE and PlayStation Network membership)
“NBA 2K is the premier basketball video game franchise for serious players, deeply rooted in rich and pure authenticity that real hoop heads get, which is why we’ve been the favorite NBA simulation for so long,” said Greg Thomas, senior vice president of sports development for 2K. “We’ve always been very proud of how we engage our fans on a community level, and NBA 2K10: Anniversary Edition is our way of giving back to all those that have supported us along the way.”
Coming this fall, NBA 2K10 is expected to deliver the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay to graphics, presentation and online features. Developed by Visual Concepts, NBA 2K10 is not yet rated by the ESRB and will be available for Xbox 360, PLAYSTATION 3, PlayStation 2 computer entertainment system, PSP (PlayStation Portable) system, Nintendo Wii system from Nintendo, and Windows PC. NBA 2K10: Anniversary Edition will be available for Xbox 360 and PLAYSTATION 3.
Partnership with China's largest online game operator to introduce top rated basketball video game franchise to NBA fans in Asia
2K Sports announce its partnership with Tencen to co-develop the online version of NBA 2K and distribute it to China and other key markets. 2K Sports has secured a multi-year license to develop the online simulation game, which will include all of the NBA teams, as well as current and retired NBA players.
“The incredible popularity of basketball in Asia combined with the love of online games in that region makes this a very exciting project for 2K,” said Christoph Hartmann, President of 2K. “For the first time, 2K is developing an online game combining our expertise in making the best-selling* and top-rated** NBA 2K video game franchise with the proven ability of Tencent for developing and operating highly successful online game communities in China.”
China experienced significant online gaming growth in 2008 and generated $2.75 billion in revenue - a 61% increase from the prior year***. This market is projected to reach $8.9 billion in revenue by 2013, with nearly 120 million people playing games online***.
“The NBA is excited to expand our relationship with 2K Sports to bring an online simulation basketball game to our fastest growing audience in the world," said Sal LaRocca, Executive Vice President, NBA Global Merchandising Group. "This is a unique opportunity for us to continue to reach our fans and further grow the game of basketball in China."
The popularity of the NBA continues to grow in China. For the third year in a row, more than one billion viewers have tuned into NBA programming to follow their favorite teams throughout the basketball season.
“This is a landmark agreement for the newly created Take-Two Asia, and all elements are in place to deliver the most successful online sports simulation game China has ever seen,” commented Hubert Larenaudie, President of Take-Two Asia. “In line with our strategic mandate to create a large footprint for our games in Asia, NBA 2K Online will also be released in Taiwan, South Korea and Southeast Asia, where numerous NBA basketball fans are eager to play their favorite sport online.”
Martin Lau, President of Tencent, said, “We are excited about the partnership, through which Tencent can bring this popular PC-based NBA game title to eager online game players, while also creating a new distribution platform for game developers and publishers to reach out to the largest online community in China. China’s online games market is at a nascent stage and we believe that the opportunities are just beginning to unfold. In addition to building partnerships with top game companies in the world, we are positioned to capture this market potential via the execution of our unique platform strategy, which enables us to continue to grow our user base and provide a diversified portfolio of products to game players in China.”
“I’m pleased to announce our first strategic move in what is now the fastest growing online game market in the world,” commented Ben Feder, Chief Executive Officer of Take-Two. “Given the universal appeal of sports, specifically NBA basketball, we believe that our partnership with Tencent to make NBA 2K Online is the perfect entry point for Take-Two into this market. NBA 2K has revolutionized the basketball gaming genre and we are confident that its best-in-breed pedigree can be fully leveraged in China with the support of our valued partners at Tencent and the NBA.”
Tencent is an integrated Internet services company that serves the largest and most active online community in China, which measured 411 million active user accounts and 58 million peak concurrent user accounts (PCU) as of the end of March 2009. Leveraging its huge instant messaging user base, Tencent launched its game portal, QQ Game, in August 2004 and is today the largest online game platform in China. The company is a leading game developer and operator that is committed to delivering an interactive and fun game experience through a diversified portfolio of products to game players in China. Tencent currently operates 67 mini casual games, 5 advanced casual games and 5 massive multi-player online games (MMOGs) on its game platform. It is the first and only game operator in China to have two games reach the 1-million PCU milestone.
Award-winning film director Spike Lee partners with 2K Sports for NBA 2K10 reveal commercial
2K Sports, the sports publishing label of Take-Two, announced today that 11-time NBA All-Star Kobe Bryant of the Los Angeles Lakers, will be featured as the cover athlete and spokesman for the highly anticipated basketball video game, NBA 2K10.
After leading the Los Angeles Lakers to a remarkable 65-17 regular season record, Bryant’s star power was a natural fit for the 10th anniversary of the hugely popular NBA 2K franchise, the #1 selling basketball video game* and No1 rated NBA simulation **.
“I’ve been playing sports video games for as long as I can remember and honestly, I’ve never seen one come so close to replicating real basketball. What 2K Sports has done is truly incredible and I’m proud to be a partner with them and on the cover of NBA 2K10,” said Bryant, currently seeking his fourth career NBA championship. “2K Sports is constantly improving and adding something new to their game every year that makes them better and better, and that’s exactly what I try to do each season with my game. It’s as if 2K Sports has been on a sports video game championship run for several years now, and I’m not even sure there’s a word for that kind of dominance.”
To support this announcement, 2K Sports brought on legendary, award-winning film director and die-hard New York Knicks fan, Spike Lee, to produce an exclusive TV spot that aired last night to reveal Kobe Bryant as the cover athlete for NBA 2K10. Lee, who recently directed the highly publicized documentary on Kobe Bryant, Kobe Doin’ Work (ESPN Films), is famously known for his intense love and passion for the game of basketball.
“It's quite obvious why 2K Sports put Kobe Bryant on the cover of NBA 2K10, which is the best NBA video game,” said Lee, whose recent documentary on Bryant has earned high praise. “One day Kobe and I will go 1 on 1 playing NBA 2K10.”
In conjunction with the reveal of Bryant as the cover athlete for NBA 2K10, 2K Sports will invite fans to vote on their choice for the official box cover. A dedicated voting site will offer fans a selection of NBA 2K10 box covers to choose from, and the voting period is open now through June 15. The box cover that receives the most votes at the end of the voting period will be unveiled as the cover of NBA 2K10 on June 16th. More information on voting can be found at the official NBA 2K10 voting site, www.2ksports.com/vote.
Bryant’s star power was evident at an early age when he was drafted out of high school in 1996 from Lower Merion HS (PA). He is widely regarded as one of the best players in NBA history. Given the nickname “Black Mamba,” Bryant has won three NBA Championships with the Los Angeles Lakers, was named the Most Valuable Player in the 2007-08 NBA season, and most recently, won a gold medal as a member of the 2008 Summer Olympics U.S. Men’s Basketball Team. During his career, Bryant has also led the league in scoring twice, and has been elected to every All-NBA team since 1999, along with being named to nine All-Defensive teams. Since his second year in the league, Bryant has started in every NBA All-Star Game that has been hosted, including winning the All-Star MVP award in 2002, 2007, and 2009.
Developed by Visual Concepts, NBA 2K10 is not yet rated by the ESRB and will be available this fall for Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION 3 computer entertainment system, PlayStation 2 computer entertainment system, PSP (PlayStation Portable) system, Nintendo Wii system from Nintendo, and Windows PC.
Basketball fans will get a treat June 4th as 2K Sports reveals the cover athlete for the highly anticipated basketball video game, NBA 2K10. An exclusive 30 second TV spot will air during the NBA Countdown pre-game show for Game One of the 2009 NBA Finals, June 4 at 9:00 p.m. ET on ABC. NBA 2K10 is the upcoming 10th anniversary edition of the hugely popular NBA 2K franchise, the No1 selling basketball video game* and No1 rated NBA simulation for eight years in a row**.The 2009 NBA Finals are currently scheduled to tip off on June 4 at 9:00 p.m. ET on ABC.
* According to 2008-09 Gamerankings.com and NPD data.
**The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2009 NBA video games.
The Cool Kids, Beastie Boys, The Pharcyde, N.E.R.D, Brand New Heavies, and DJ UNK headline NBA 2K9's eclectic mix of artists provide soundtrack.
2K Sports, announced today details regarding the music soundtrack for NBA 2K9, this season’s highly anticipated basketball title. Known for consistently tapping the freshest and most relevant artists for the NBA 2K franchise, this year’s soundtrack continues the tradition with an eclectic mix of artists. Standouts include N.E.R.D, Santogold, Gnarls Barkley, The Pharcyde, and Beastie Boys with an exclusive track by DJ UNK, along with an original recording by The Cool Kids titled “2K Pennies.” Beyond the soundtrack, 2K Sports continues to embrace its artists in a myriad of ways, including in-game characters, national tours, music videos, gameplay trailers, radio promotions, mix tapes, community promotions, music downloads and digital sales.
"Every year our NBA 2K soundtrack features music innovators that push boundaries in the same way our franchise does," said Tim Rosa, director of brand and lifestyle marketing at 2K Sports. “With NBA 2K9 we’re continuing the tradition with The Cool Kids representing our deepest music integration. They will appear in the game’s NBA Blacktop streetball mode, will perform on the 2K Sports Bounce Tour, and they recorded an original song which we’re giving away for free on the 2K Sports website.”
“Video games are an important part of culture and our lifestyle. For years we’ve been playing games, but have never been inspired by the songs in them,” said Chuck Inglish and Mikey Rocks of The Cool Kids. “When 2K Sports presented us with an opportunity to create an original song for NBA 2K9, we knew we had to create a song that embodied the sport of basketball. We had to make kids everywhere appreciate the song as much as the game.”
Along with special The Cool Kids integration, NBA 2K9 will include in-game character likenesses of other past and present 2K music artists including ?uestlove (from The Roots), DJ Steve Aoki, Aceyalone, the legendary Bobbito Garcia, and Phife Dawg (from A Tribe Called Quest). Fans can now listen to and purchase individual songs from the NBA 2K9 soundtrack through the new 2K Beats channel at www.2ksports.com/beats/games/nba2k9.
Below is the full list of tracks in NBA 2K9 (exclusives are denoted with **):
Beastie Boys - Root DownBlackwizard - Dem Nah Ready fe We
Blockhead - Duke Of Hazzard
Bloody Beetroots - Mac Mac
Dangerdoom - Sofa King
Dawn Penn - You Don’t Love Me (Extended Mix)
DJ Rasta Root - RootZilla Beez
DJ UNK - In Yo Face **
Gnarls Barkley - Going On
Jamalski - That Undaground (Remix)
Mochipet - Sharpdrest
Mommy and Daddy - Pretty Loser
Money Mark - Silly Putty
N.E.R.D. - Spaz
Nickodemus - Funky In The Middle
Santogold feat. Switch & Freq Nasty – Creator
Skeewiff - Light the Fuse
Spank Rock & Benny Blanco - Loose (inst.)
The Brand New Heavies - Jump ‘N’ Move
The Cool Kids - 2K Pennies **
The Heavy - Coleen
The Limp Twins - Moving Closer to The Sofa
The Meters - Cissy Strut
The Pharcyde - Passing Me By
Ursula 1000 - Step Back (Deekline & Ed Solo Remix)
NBA 2K9 is the latest edition of NBA 2K, the No.1 selling next gen basketball video game* that has also been the No.1 rated NBA simulation for seven years in a row**, is back for its 10th season. NBA 2K9 is the premier basketball game for serious players, and will deliver the most realistic and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay and graphics to presentation and online features. NBA 2K9 is rated E for Everyone by the ESRB and will be available on October 7 for Xbox 360 video game and entertainment system from Microsoft, and the PLAYSTATION 3 and PlayStation 2 computer entertainment systems and on October 21 for Windows PC. For more information about NBA 2K9, please visit http://www.2ksports.com/games/nba2k9.
According to NPD Funworld estimates of U.S. retail video game sales of Xbox 360 and PLAYSTATION 3 NBA titles for the period from September 2007 to August 2008.
**The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2007 NBA video games.
With the start of the regular NBA basketball season right around the corner, 2K Sports today announced that a free demo of NBA 2K9 is now available for download on Sony PlayStation Network, and is scheduled to be available tomorrow morning on Microsoft Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft. The demo will offer fans an opportunity to relive this past season’s exciting NBA Finals and play in a four minute quarter as either the Los Angeles Lakers or Boston Celtics at the TD Banknorth Garden in Boston.
NBA 2K9 is the latest edition of NBA 2K, the series that has been the #1 rated NBA simulation for seven years in a row* and is back for its 10th season. NBA 2K9 is the premier basketball game for serious players, and will deliver the most realistic and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay and graphics to presentation and online features. Fans will also be able to enjoy the most up-to-date basketball experience ever available in the NBA 2K franchise through Living Rosters with constant updates to player ratings and player tendencies, along with access to exclusive unlockable animation packages for players in the game. If it happens during the regular NBA season, it will happen in NBA 2K9.
NBA 2K9 is rated E for Everyone by the ESRB and will be available on October 7 for Xbox 360, and the PlayStation 3 and PlayStation 2 computer entertainment systems. For more information about NBA 2K9, please visit www.2ksports.com/games/nba2k9.
*The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2007 NBA video games.
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