NBA ELITE 11 - 9th Wonder and J. Cole create official soundtrack composers

Electronic Arts announce that Grammy Award Winning Producer and DJ, 9th Wonder, and Roc Nation star MC, J. Cole, have created the soundtrack for EA SPORTSTM NBA ELITE 11. The game will include a full soundtrack designed by 9th Wonder and title track “The Plan” by J. Cole. This is the first EA SPORTS NBA title to have a custom soundtrack that has been created solely by two artists.

Record attempt for NBA Live 07 before video game servers are switched off

Since 2006 when NBA Live 07 was released, and the game servers switched on, one elusive event has teased Xbox 360 users.

The achievement - 'game starting with 1000 other NBA Live 2007 players online'.

Before the servers are switched off, on February 2nd 2010, a game site has asked Xbox users to rent, buy or play the game between 18:00 and 19:00 GMT on January 31st allowing users to log the achievement...

It’s a Slam Dunk! as EA Sports NBA LIVE 10 video game arrives in store

Electronic Arts announce that NBA LIVE 10 is now available in stores for the PlayStation 3 computer entertainment system, PSP (PlayStation Portable) system and Xbox 360 video game and entertainment system from Microsoft.

NBA action is back once again for hoops on-the-go with NBA 10 The Inside for the PSP with new mini games

From the studio that brought MLB 09 The Show, SCEA San Diego presents NBA 10 The Inside. NBA action is back once again for hoops on-the-go with NBA 10 The Inside for the PSP (PlayStation Portable) system. Combining the perfect blend of arcade and simulation basketball along with a host of unique mini-games, NBA 10 The Inside delivers an engaging NBA experience with quick action and fluid gameplay. This year’s effort expands on the franchise by offering the most diverse and feature-rich handheld NBA action available.

New this year is the expanded Conquest Mode, with three original features where players will take on the entire country and battle in the classic acquisition style of Conquest while playing Dodgeball, Give & Go, or MiniQuest which allows players to choose from 1 of 4 mini-games. In addition, two new mini-games have been brought into the mix—Open Lanes, a traditional 10 frame bowling game, and Cherry Pickin,’ a puzzle based mini-game with an NBA feel, both of which players can enjoy anytime, anywhere. NBA 10 The Inside also brings back all of the popular mini-games from years past. From the Skee-Ball-like Hot Shot to basketball-themed pinball tables, all are available to provide fast and engaging action that further adds to the stable of traditional and non-traditional basketball gameplay.

Refined gameplay mechanics and Artificial Intelligence (A.I.) also help to create a more realistic and action-oriented experience. And, with expanded play-by-play and audio commentary from Kenny Smith and Ian Eagle, NBA 10 The Inside delivers an unrivaled experience for basketball fans and gamers alike.

KEY FEATURES

* New Quest Modes

- DodgeQuest – Players will battle teams head-to-head in an attempt to take over the entire country while playing the Dodgeball mini-game. In-game power ups and player upgrades have also been added to the traditional Dodgeball mode for depth.
- Give&GoQuest – Players will face off on the Give & Go mini-game as they battle other cities and acquire players in an attempt to take over the entire country.
- MiniQuest – New Conquest mode lets players take over the entire country and choose from either Dodgeball, Conquest, Elimination, or Give & Go each time two cities battle one another.

* New Mini-Games

- Open Lanes – A traditional 10 frame bowling mini-game with an NBA look and feel.
- Cherry Pickin’ – A puzzle based mini-game where players shoot colored orbs that stick to the game board, which is made of additional colored orbs. The goal is to line up at least three orbs of the same color to remove them from the board. The overall objective is to clear out all orbs on the game board to proceed to the next level.
- Classics – Shootin’ Bricks, Block A Shot, Big Shooter, Pinball and more classic mini-games return in NBA 10 The Inside.

* Expanded Play-by-Play and Color Commentary

- Ian Eagle returns to provide new play-by-play and in-depth analysis, along with fresh color commentary from former NBA star Kenny Smith.

* Realistic Animations – Running at 60 FPS, NBA 10 The Inside incorporates tandem animation technologies to produce ultra realistic player interactions. Additionally, motion capture data delivers smooth gameplay and lifelike player movements.

* Wireless Multiplayer Gameplay – Compete head-to-head against friends and basketball fans around the country with Ad Hoc connectivity of up to two PSP systems, or link to a network via a wireless local area network (VLAN) access point for multiplayer action nationwide.

2K Sports Partners with Tencent to Bring NBA 2K Online to Asia

Partnership with China's largest online game operator to introduce top rated basketball video game franchise to NBA fans in Asia

2K Sports announce its partnership with Tencen to co-develop the online version of NBA 2K and distribute it to China and other key markets. 2K Sports has secured a multi-year license to develop the online simulation game, which will include all of the NBA teams, as well as current and retired NBA players.

“The incredible popularity of basketball in Asia combined with the love of online games in that region makes this a very exciting project for 2K,” said Christoph Hartmann, President of 2K. “For the first time, 2K is developing an online game combining our expertise in making the best-selling* and top-rated** NBA 2K video game franchise with the proven ability of Tencent for developing and operating highly successful online game communities in China.”

China experienced significant online gaming growth in 2008 and generated $2.75 billion in revenue - a 61% increase from the prior year***. This market is projected to reach $8.9 billion in revenue by 2013, with nearly 120 million people playing games online***.

“The NBA is excited to expand our relationship with 2K Sports to bring an online simulation basketball game to our fastest growing audience in the world," said Sal LaRocca, Executive Vice President, NBA Global Merchandising Group. "This is a unique opportunity for us to continue to reach our fans and further grow the game of basketball in China."

The popularity of the NBA continues to grow in China. For the third year in a row, more than one billion viewers have tuned into NBA programming to follow their favorite teams throughout the basketball season.

“This is a landmark agreement for the newly created Take-Two Asia, and all elements are in place to deliver the most successful online sports simulation game China has ever seen,” commented Hubert Larenaudie, President of Take-Two Asia. “In line with our strategic mandate to create a large footprint for our games in Asia, NBA 2K Online will also be released in Taiwan, South Korea and Southeast Asia, where numerous NBA basketball fans are eager to play their favorite sport online.”

Martin Lau, President of Tencent, said, “We are excited about the partnership, through which Tencent can bring this popular PC-based NBA game title to eager online game players, while also creating a new distribution platform for game developers and publishers to reach out to the largest online community in China. China’s online games market is at a nascent stage and we believe that the opportunities are just beginning to unfold. In addition to building partnerships with top game companies in the world, we are positioned to capture this market potential via the execution of our unique platform strategy, which enables us to continue to grow our user base and provide a diversified portfolio of products to game players in China.”

“I’m pleased to announce our first strategic move in what is now the fastest growing online game market in the world,” commented Ben Feder, Chief Executive Officer of Take-Two. “Given the universal appeal of sports, specifically NBA basketball, we believe that our partnership with Tencent to make NBA 2K Online is the perfect entry point for Take-Two into this market. NBA 2K has revolutionized the basketball gaming genre and we are confident that its best-in-breed pedigree can be fully leveraged in China with the support of our valued partners at Tencent and the NBA.”

Tencent is an integrated Internet services company that serves the largest and most active online community in China, which measured 411 million active user accounts and 58 million peak concurrent user accounts (PCU) as of the end of March 2009. Leveraging its huge instant messaging user base, Tencent launched its game portal, QQ Game, in August 2004 and is today the largest online game platform in China. The company is a leading game developer and operator that is committed to delivering an interactive and fun game experience through a diversified portfolio of products to game players in China. Tencent currently operates 67 mini casual games, 5 advanced casual games and 5 massive multi-player online games (MMOGs) on its game platform. It is the first and only game operator in China to have two games reach the 1-million PCU milestone.

Dwight Howard on cover of NBA Live 10 video game

Electronic Arts announce today that Orlando Magic center, Dwight Howard, will be the cover athlete for NBA LIVE 10. A three-time NBA All-Star, Howard is currently looking to lead the Magic franchise to their first NBA Championship. The No. 1 pick of the 2004 NBA Draft was the 2009 NBA Defensive Player of the Year presented by Kia Motors, an All-NBA First Team selection the last two seasons, and stole the show at the 2008 NBA Sprite Slam Dunk Contest with his superhero antics.



Additionally, Howard was the starting center of the 2008 U.S. Basketball Men’s Senior National Team which won the gold medal at the Olympics in Beijing. NBA LIVE 10 is currently in development under the EA SPORTS brand by EA Canada in Vancouver, B.C. and will be available worldwide this October.
“It’s an honor to be named as the cover athlete for NBA LIVE 10,” said Howard. “This year has been a crazy ride and this is a cool way to cap it off. Of course - there is one more thing I’m on the hunt for that would complete it.”
Featuring several innovations to the core gameplay experience and online game modes, NBA LIVE 10 is bringing a renewed focus to the long-running EA SPORTS basketball franchise. The groundbreaking Dynamic DNA service, driven by Synergy Sports Technology, will make a return in NBA LIVE 10, with significant improvements that will allow players to connect their game to the NBA season like never before.
Along with Howard, regional NBA LIVE 10 cover athletes for France, Spain and the UK will be named at a later date.
The NBA LIVE franchise has graced multiple generations of consoles for over 15 years, and has sold more than 35 million units lifetime. The game will be available for the PLAYSTATION 3 computer entertainment system, PSP (PlayStationPortable) system, and Xbox 360 video game and entertainment system from Microsoft. The game has not yet been rated by the ESRB.

Dynamic DNA brings NBA Live 09 video game to life

Dynamic DNA brings NBA Live 09 basketball video game to life

See how your favorite player's DNA matches up to the competition with our Dynamic DNA widget featuring over 300 of the best players in the game.

Watch a video on my YouTube channel here.. please subscribe

Check back to see how the daily changes in DNA affect your hardwood hero's ability throughout the season and get a taste of what you’ll find in NBA LIVE 09.

Check the website daily for the latest DNA information here...

NBA Live Jersey contest winners to be announced

They came. They designed. They are being chosen...

The judges are picking the best designs from more than 10,000 entries in the NBA LIVE Jersey Creator Contest.

Check out fan favorites in the galleries and come back to see the winners soon.

Check out the gallery here...

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2K9 basketball demo on Xbox LIVE and PlayStation Network

With the start of the regular NBA basketball season right around the corner, 2K Sports today announced that a free demo of NBA 2K9 is now available for download on Sony PlayStation Network, and is scheduled to be available tomorrow morning on Microsoft Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft. The demo will offer fans an opportunity to relive this past season’s exciting NBA Finals and play in a four minute quarter as either the Los Angeles Lakers or Boston Celtics at the TD Banknorth Garden in Boston.

NBA 2K9 is the latest edition of NBA 2K, the series that has been the #1 rated NBA simulation for seven years in a row* and is back for its 10th season. NBA 2K9 is the premier basketball game for serious players, and will deliver the most realistic and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay and graphics to presentation and online features. Fans will also be able to enjoy the most up-to-date basketball experience ever available in the NBA 2K franchise through Living Rosters with constant updates to player ratings and player tendencies, along with access to exclusive unlockable animation packages for players in the game. If it happens during the regular NBA season, it will happen in NBA 2K9.

NBA 2K9 is rated E for Everyone by the ESRB and will be available on October 7 for Xbox 360, and the PlayStation 3 and PlayStation 2 computer entertainment systems. For more information about NBA 2K9, please visit www.2ksports.com/games/nba2k9.

*The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2007 NBA video games.

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NBA Live 09 on PlayStaion 3, XBox , Nintendo Wii and PS2

NBA LIVE 09 is back with the best playing basketball videogame in the category that rewrites the book on authenticity and connectivity – but is still accessible enough for new users to get in on the ground floor.

New features like Pick and Roll Control, Defensive Lockdown Control, Signature Playcalling and Quickstrike Ankle-Breakers will make the NBA LIVE experience fun from beginning to end. For those in need of some extra coaching, NBA LIVE 09 takes you to training camp with the NBA Academy that gives you a chance to hone your skills.

NBA LIVE 09 has rewritten the rules and fundamentally shifted the way you look at sports simulation games. Dynamic DNA emulates - with absolute precision - an NBA player in every sense of the word and it does so dynamically.



NBA LIVE 365 takes the statistical data of DynamicDNA and brings it to life. NBA LIVE 09 is now constantly evolving and authentically reflects what you see on the court in your virtual experience. Just like the real NBA game, players get injured, free agents sign late, great players go cold and no-names breakthrough. If you're a sports fan, this is a dream come true – NBA LIVE 09 is made fresh daily all season long.

Key features

• DYNAMIC DNA—The brain behind the game is powered by Synergy Sports Technology , the premier analytics provider using NBA data for over 20 NBA teams, which evaluates Player DNA that breaks down how a player scores, Team DNA that rates how the players on the floor play as a unit and Tendencies that refer to the percentage a player drives left, right or shoots from each spot on the floor.
  
• Based on Last Night, Not Last Season—–NBA LIVE 365 takes it to a whole new level of connectivity, providing you an unprecedented level of authenticity and realism. Now every game truly is different powered by DynamicDNA data updating daily.
  
• NBA Rewind*—–Think you can do it better? Rewrite history and replay last night's game with the updated statistical data that recreates identical conditions including injuries, hot/cold streaks, tendencies and player DNA.
  
• Pick and Roll Control—This new two-man game mechanic lets you control both the ball handler and the screener, as you set screens and run two man plays, with on court instructions popping up to guide you through each play.
  
• Signature Playcalling— Introducing an accessible in game playcalling system that pushes on-court visualization to guide you through the play. Linked to LIVE 365, this feature will suggest authentic plays for NBA's stars to run on the court.
  
• NBA Academy—Get the most out of your game and hone your skills when you jump into game with an all-new practice facility.
  
• Quickstrike AnkleBreakers—Force your defender to step up and guess what you'll do next. Trigger the turbo button and use the right analog stick for bold, responsive ball-handling moves to fake out your defender and create scoring opportunities.
  
• Lockdown Control—–A new risk reward system to lock in your check on defense. Get in tight on a strong shooting guard to take away his shot, or play back to keep a quick point guard from blowing by you.
  
• FIBA Expanded—–With 24 national teams to choose from, you can compete in an international tournament using authentic FIBA rosters and teams, including, the United States, Spain, France, and more.
  
• 5 vs. 5 Online Team Play*—–All 10 players on the court can now be controlled by users on 10 different consoles around the world. Now the game outcome can be completely dependent on how you play as an online team.
  
• Online* Custom Leagues—Create your own online league, with all-new drafting, trades and a single elimination playoff format.
  
• Be A Pro—Feel what it's like to be a part of a team and lock in as one player – online using Online Team Play, or offline in single player mode. Let NBA LIVE give you feedback and track how well you are playing your position.
  
• Extend your Game with EA SPORTS World*—Create your own highlight reel then upload the video to EA SPORTS World to prove your passion to the world.
  

Luol Deng picked for EA Sports NBA Live 09 cover

Chicago Bulls forward, Luol Deng, will be the cover athlete and spokesman for NBA LIVE 09 in the UK. Deng, raised in the UK from 1993, has played in the NBA for three years and is a vital part of the Great Britain national team. This is the first time the UK has worked with a local athlete and highlights the continued growth of the NBA in Europe.

“I’m proud to be the first British athlete chosen to appear on the NBA Live cover in the UK” said Luol Deng. “It’s an honour to be recognized by EA SPORTS as a UK ambassador for NBA Live 09 and I’m looking forward to playing for the Great Britain National team.”

Deng is joined by some of the NBA’s biggest international stars on packaging around the world, including Los Angeles Lakers Pau Gasol (Spain) and Toronto Raptors Andrea Bargnani (Italy).



Additionally San Antonio Spurs point guard Tony Parker will be the cover athlete and spokesman for NBA LIVE 09 globally. In his seven NBA seasons, the 26 year old is a two-time NBA All-Star, has three NBA championships and was named the 2007 NBA Finals MVP. Parker will be the first European born (France) global cover athlete of NBA LIVE. Off the court, Parker is an avid gamer and won an NBA LIVE 08 tournament against fellow NBA stars at the EA SPORTS All-Star Challenge last February in New Orleans.

Player	Territory	Team
Tony Parker	Worldwide	San Antonio Spurs
Andrea Bargnani	Italy	Toronto Raptors
Pau Gasol	Spain	LA Lakers
Luol Deng	UK	Chicago Bulls

NBA LIVE 09 is back with new features like Pick and Roll Control, Defensive Lockdown Control, Signature Playcalling and Quickstrike Ankle-Breakers that will make the NBA LIVE experience fun from beginning to end. For those in need of some extra coaching, NBA LIVE 09 takes you to training camp with the NBA Academy that gives you a chance to hone your skills.



Now featuring 24 authentic FIBA teams with realistic team play styles and rosters, NBA LIVE 09 features a FIBA World Championship Mode using FIBA tournament structure, rules and court dimensions. Take your game online with 5 vs.5 team play, where 10 people can play together on 10 different consoles around the world.

NBA LIVE 09 will be available for the Xbox 360, the PLAYSTATION 3 computer entertainment system, the Wii, PlayStation 2 computer entertainment systems and the PSP (PlayStationPortable). The game will be in stores on October 7 in North America, and on October 14 worldwide. The game has not yet been rated by the ESRB or PEGI; visit www.esrb.org or www.pegi.info for updated rating information. For more information, log onto www.easports.com/nbalive09. Media can find screenshots of the game at http://info.ea.com.

2K Sports to Reveal Cover Athlete for NBA® 2K9 During Pre-Game Show for Game One of the NBA Finals on June 5

Fans can now visit new 2K Sports Community Site to predict next cover athlete and win exclusive prizes

2K Sports, the sports publishing label of Take-Two Interactive Software, today announced that the cover athlete for the highly anticipated basketball video game NBA 2K9 will be revealed through a 30 second TV spot scheduled to air during the NBA Countdown pre-game show for Game One of the 2008 NBA Finals, June 5 on ABC.

As part of revealing the new cover athlete, 2K Sports has launched a new community web site, www.2ksports.com/nba2k9, where registered participants can predict the cover athlete for NBA 2K9 from a selection of 16 NBA players. Fans who predict correctly will be entered into a special drawing for the opportunity to win exclusive prizes.

“We’re extremely excited to offer this online promotion to our loyal community of 2K Sports fans, as we think it’s a fantastic opportunity for us to interact more closely with them through a refreshingly fun and rewarding experience,” said Christoph Hartmann, president of 2K. “The NBA 2K franchise is king among basketball players and passionate fans who know and understand basketball. Revealing our cover athlete prior to Game One affords us a unique opportunity to capitalize on the anticipation surrounding the NBA Finals while simultaneously generating excitement for the release of NBA 2K9.”

To enter in the NBA 2K9 cover athlete reveal sweepstakes, participants must register from May 22 - June 4. Official contest rules and other important information can be found on www.2ksports.com/nba2k9. Fans will guess the NBA 2K9 cover athlete from a list of NBA players provided, and all entrants that are correct will be entered into a random drawing to win the sweepstakes prizes on June 5. One grand prize winner will receive the NBA 2K9 cover athlete’s authentic, autographed NBA jersey, along with a copy of NBA 2K9 on the platform of their choice. Ten other first prize winners will also receive a copy of NBA 2K9. All winners will receive their copy of NBA 2K9 upon release of the game.

NBA 2K9, which is being developed by Visual Concepts, is not yet rated by the ESRB and will be available this fall for Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION 3 computer entertainment system, and PlayStation 2 computer entertainment system. For more information, please visit www.2ksports.com.

The 2008 NBA Finals are currently scheduled to tip off on June 5 at 8:30 p.m. EST on ABC.

NBA Ballers - Chose One on Microsoft Xbox 360

MIDWAY EUROPE SOARS INTO STORES WITH THE RELEASE OF NBA BALLERS - CHOSEN ONE

Orlando Magic Superstar Dwight Howard Shines As Cover Athlete

Midway Europe, a leading interactive entertainment software publisher and developer, today announced that NBA Ballers - Chosen One has shipped for the Xbox 360 videogame and entertainment system. With fast-paced gameplay and state-of-the-art player likenesses, Chosen One delivers classic Midway arcade-style hoops action. NBA Ballers: Chosen One is scheduled to be available at a suggested retail price of £29.99 in the UK and €44.95 throughout the rest of Europe.

"With Dwight Howard as cover athlete, NBA Ballers: Chosen One brings the franchise back to its basketball roots with fantastic gameplay and true, next generation graphics," said Leonie Manshanden, European Marketing Director, Midway Games Ltd. "We definitely wanted to listen to our NBA Ballers fan base and focus on the gameplay elements that were considered most desirable to them. As a result, we feel as if Chosen One delivers the best over-the-top basketball gaming experience available."

Dwight Howard of the Orlando Magic and Al Horford of the Atlanta Hawks are featured on the packaging for NBA Ballers: Chosen One. Howard has established himself as one of the NBA's elite big men, enjoyed a breakout season averaging 20.7 points and 14.2 rebounds per game. Voted by fans as the starting center on the Eastern Conference 2008 All-Stars, Dwight wowed the nation by winning the Sprite Slam Dunk contest with some of the most innovative dunks ever seen during an NBA All-Star Weekend. Atlanta rookie, Al Horford, who plays a key role in the game's single player story mode, is enjoying a fantastic rookie season in the NBA. The "double-double machine" has been named the NBA Rookie of the Month twice and is in the running for the NBA Rookie of the Year Award.



In addition to its superstar NBA talent, Midway has also employed the talents of two music industry heavyweights to score the game's soundtrack and to announce the game's play-by-play. Chuck D, the famed front man and founder of Public Enemy, serves as announcer and studio-host for Chosen One, and provides play-by-play commentary throughout the game. Just Blaze, who has produced tracks for best-selling artists such as Jay-Z, Usher, Kanye West, Busta Rhymes, T.I. and many more, produced the entire instrumental score for NBA Ballers: Chosen One.

NBA Ballers: Chosen One is a unique fantasy basketball entertainment experience featuring one-on-one and two-on-two action with the NBA's elite players. More than 65 of the NBA's top superstar athletes come to life as the NBA Ballers franchise continues its legacy as the graphical leader in the sports videogame industry. NBA Ballers: Chosen One will put players up-close and into the action with new "action movie" style game cameras that highlight every move. Create-a-Baller and take on the challenge of the epic "Chosen One Tournament", brought to you live from the most exotic courts around the world. As you progress through the game, earn the right to use an NBA star's "Shut 'Em Down" Super Move or take your Baller online to test your playing skills against others.

Konsole Kingz Partners with 2K Sports for the NBA 2K8 High Risers Tournament

Konsole Kingz Partners with 2K Sports for the NBA® 2K8 High Risers Tournament

Konsole Kingz, a leading destination of multimedia content revolving around celebrity gamers and the urban gamer lifestyle, in partnership with 2K Sports, announced today it will be hosting the NBA 2K8 High Risers Tournament on Xbox LIVE Marketplace. Scheduled to kick off on March 2nd, participation in the tournament is free and involves two separate competitions, each with its own set of prizes. To compete, participants are required to have 2K Sports’ NBA 2K8 for the Xbox 360 video game and entertainment system from Microsoft, and access to the Xbox LIVE Marketplace lobby.

The High Risers Qualifying Tournament
Limited to the first 225 entries, the NBA 2K8 tournament pits team versus team, as the participants will be split into brackets, and everyone will need to shoot, dunk, board, dish, and steal their way to the finals. The winner will receive an exclusive Halo 3 Zune.

The High Risers Slam Dunk Main Event
The top 16 of the High Risers Qualifying Tournament will automatically be entered in the High Risers Slam Dunk Main Event. This tournament will be voted on by the public, as all dunks are submitted via 2K8 ReelMaker. The public will vote until it is down to the final 4. Special guest judges will then decide which of the finalists the ultimate High Riser is, and award them with a brand new LCD HDTV.

NBA 2K8, rated E for Everyone by the ESRB, is available in stores now, and can be purchased for Xbox 360, PLAYSTATION 3 computer entertainment system, and PlayStation 2 computer entertainment system.

For more information on the NBA 2K8 High Risers Tournament, please visit: www.konsolekingz.com

NBA Street Online launched in Asia

This follows "exceptional success" of FIFA Online in Korea

Electronic Arts has announced a partnership with GigaMedia Ltd to launch and operate NBA Street Online in Taiwan, Hong Kong and Macau in Q1 2008.

While EA has licensed and developed the game, GigaMedia will handle marketing, community management, and technical and customer support locally.

Arthur M Wang, CEO of GigaMedia, believes the title will make a positive impact in the sector space: "This product is going to be the star product in the online gaming market."

The move follows what the company calls "the exceptional success" of FIFA Online in Korea, and the NBA game will include a number of community and customisation elements, as well as six player multiplayer tournaments.

A recent DFC report stated that it expected global game revenues to have multiplied by five times between 2003 and 2008, and that Asian territories would account for 68 percent of the total figure by then.

NBA Europe Live - EA Sports tips off

EA and NBA unite the best in real and virtual basketball on European courts this week
CHERTSEY, UK 5 October 2007 – NBA Europe LIVE presented by EA SPORTS™ is bringing some of the world’s best basketball action to fans in Europe this week as EA and NBA unite for the second time. NBA Europe Live presented by EA SPORTS began on 1st October and features the Memphis Grizzlies, Toronto Raptors, Boston Celtics and Minnesota Timberwolves in training camps and exhibition games against top Euroleague Basketball clubs in six cities across Turkey, Italy, Spain, and the UK. The first games of this year’s tour are on October 6 in both Istanbul and Rome.

As the presenting partner, EA SPORTS will also conduct a number of events around the launch of the popular new videogame NBA LIVE 08, which will be available across Europe on the Xbox 360™ video game system from Microsoft, PlayStation 3 and PlayStation 2 computer entertainment systems and the PSP (PlayStation Portable). Wii and PC versions of the game.



“NBA Europe Live is a fantastic platform for EA SPORTS and our partners at the NBA to share our passion for real and virtual basketball with fans and gamers across Europe,” said Matt Bilbey, Senior Director of International Marketing, EA SPORTS. “We’re pleased to continue to be ambassadors for NBA basketball and with the launch of NBA LIVE 08 in Europe today are excited for gamers to be able to celebrate the best basketball action on the virtual court.”

“Following the success of last year’s tour, we are pleased to have EA SPORTS with us again as the presenting sponsor of NBA Europe Live presented by EA SPORTS,” said Sophie Goldschmidt, Vice President of Marketing Partnerships & Business Development for NBA Europe. “Once again, this ambitious international competition continues to be a celebration of the game of basketball for fans throughout Europe – both on the court and with NBA LIVE.”

Games

TEAMS - DATE - CITY

ARENA
Boston Celtics vs. Toronto Raptors - Oct 6 - Rome - PalaLottomatica
Minnesota Timberwolves v Efes Pilsen Istanbul - Oct 6 - Istanbul Abdi Ipekci Sports Hall
Toronto Raptors v Lottomatica Virtus Roma - Oct 7 - Rome - PalaLottomatica
Memphis Grizzlies v Unicaja Malaga - Oct 9 - Malaga - Palacio de Deportes Jose Manuel Martin Carpena
Boston Celtics v Minnesota Timberwolves - Oct 11 - London - The O2
MMTEstudiantes v Memphis Grizzlies - Oct 11 - Madrid - Palacio de Deportes de la Communidad
Real Madrid v Toronto Raptors - Madrid - Palacio de Deportes de la Communidad


NBA Europe LIVE presented by EA SPORTS is a comprehensive tour of Europe that includes training camps and exhibition games against NBA and Euroleague Basketball teams. During last year’s inaugural NBA Europe, four teams – the San Antonio Spurs, LA Clippers, Philadelphia 76ers and Phoenix Suns - held training camps in France, Russia, Spain and Italy respectively and competed against top Euroleague Basketball teams with exhibition games held in Germany. The tour drew more than 36 million viewers and 115,000 spectators in October 2006.


Building upon a solid foundation of 5-on-5 gameplay, NBA LIVE 08 introduces a set of 4 all-new features in this year’s game – Quickstrike Ballhandling, Own The Paint, Hot Spots and Signature Go-To Moves to increase user control, while providing an unrivaled level of authenticity to the sport of basketball. Use these features to create your own Go-To Moves and take on the best in the world with NBA LIVE 08. For the first time ever, NBA LIVE 08 will also feature eight international teams as part of a multi-year licensing agreement with FIBA, the world governing body for basketball. The game features a number of the NBA’s biggest international stars on packaging across Europe, including the San Antonio Spurs’ Tony Parker and Phoenix Suns’ Boris Diaw (France), Dallas Mavericks’ Dirk Nowitzki (Germany), Memphis Grizzlies’ Pau Gasol (Spain) and Toronto Raptors’ Andrea Bargnani (Italy). Washington Wizards All-Star Gilbert Arenas is featured on packaging in North America and all other territories.