Basketball fans will get a treat June 4th as 2K Sports reveals the cover athlete for the highly anticipated basketball video game, NBA 2K10. An exclusive 30 second TV spot will air during the NBA Countdown pre-game show for Game One of the 2009 NBA Finals, June 4 at 9:00 p.m. ET on ABC. NBA 2K10 is the upcoming 10th anniversary edition of the hugely popular NBA 2K franchise, the No1 selling basketball video game* and No1 rated NBA simulation for eight years in a row**.The 2009 NBA Finals are currently scheduled to tip off on June 4 at 9:00 p.m. ET on ABC.* According to 2008-09 Gamerankings.com and NPD data.
**The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2009 NBA video games.