British pop star and MTV Europe award-winner Pixie Lott today unveils a brand new virtual side to herself in her hot new music video. Working in partnership with number one PC game from Electronic Arts, The Sims 3 World Adventures*, Pixie Lott’s new video is a world first, which sees her perform her number one single ‘Mama Do’ in an English and Simlish duet (Simlish is the language the characters speak in the game).While artists, including Lily Allen and Katy Perry, have recorded Simlish versions of their hit songs in the past, this is the first time an artist has performed their track as a duet with their virtual self.
In the video, Pixie appears as herself in her dressing room getting ready to go on stage and playing The Sims 3 World Adventures on her laptop. As she creates and customises her own Sim (a virtual version of herself in the game), we see the two worlds collide and her Sim-self singing ‘Mama Do’ in Simlish as the real Pixie sings in English.
Pixie’s Sim is seen in the game hanging out with friends and creeping out of her mama’s house to see a boy, the real Pixie soon joins in and is seen partying with other Sims within the game, blurring real and virtual life.
The new Simlish recoding of ‘Mama Do’ appears in the new videogame, The Sims™ 3 World Adventures which launches this Friday. Players can take their Sims to famous real-world inspired destinations to conquer challenges, find treasures, discover what’s lurking in hidden caves, and much more with the first ever Sims adventure gameplay. They’ll be able to tune into Pixie’s track whenever they want too.
Pixie Lott said, “I think it’s really cool to have a song play on the radio, on TV and now in The Sims 3 World Adventures! You can go over to a radio in the game, and select to play the Simlish version of my song ‘Mama Do’, and even better you can take that radio with you anywhere you go within the game and hear my Simlish song. I think it’s funny that people will be listening to my tune while they are exploring tombs in Egypt.”
More than a dozen artists have recorded Simlish versions of their hits singles for The Sims 3 World Adventures including Nelly Furtado, Stefanie Heinzmann, Matt & Kim and Young Punx.
“We have been busy recording the eclectic mix of songs in Simlish, the official language of The Sims,” said Robi Kauker, Audio Director for The Sims Studio at EA. “The collection of artists’ songs in the game are fantastic and there’s something every player will recognise and enjoy.”