Koch Media and Repetto have signed a partnership agreement for the upcoming ballet simulation game "Let's Play Ballerina" on Nintendo DS and Nintendo Wii.The world-wide agreement with Repetto for "Let's Play Ballerina" means budding ballerinas will get to don Repetto outfits in the game, and the brand logo will appear in the game and on the packaging.
Both partners will conduct additional marketing activities, such as banners on the companies' websites and traditional advertising in general consumer publications, and Repetto expects to support PR efforts by offering special merchandise.
The products in the "Let's Play" series distinguish offer a variety of themes and tie in with basic play styles of girls and boys who enjoy "trying on" various adult roles. The casual games open a door into the world of adults in a playful and entertaining manner. As they assume different roles, they learn, for example, what it means to have responsibility, to look after little children or animals, and to demonstrate courage and creativity. In doing so, the "Let's Play" titles are not heavy-handed, but to entertain kids with games that balance learning with fun and encourage motivation.
"Let's Play Ballerina" for Nintendo DS and Nintendo Wii is being developed by ZigZagIsland and will be published by Deep Silver in 2010.