Embracing the cross-cultural appeal of the Grammy-winning rapper turned singer, Outspark announced a partnership bringing T-Pain virtual goods to their portfolio of online games, including their MMORPG Fiesta.Fiesta brings players to the colorful, vibrant world of Isya, where players can socialize and make friends, then battle ferocious monsters as they quest for fame and fortune. The singer’s top hat, glasses, and suit from his latest album, Thr33 Ringz are now available via the Fiesta website at http://events.outspark.com/2009/fiesta/tpain/.
“T-Pain is one of those pop culture figures that resonates with our audience.,” said Wilson Kriegel, Outspark Vice President of Business Development. “We love it when we can provide our users with the opportunity to connect themselves with the music, TV shows, and clothing they immerse themselves in every day.”
With two Gold and one Platinum-selling album, as well as collaborations with Kanye West, Lil Wayne, Jamie Foxx, and Flo Rida, T-Pain has been at the top of the charts as well as the musical world since 2005’s debut Rappa Ternt Sanga. His instantly identifiable vocal style as well as his larger than life persona has kept him in the forefront of the pop culture consciousness.
As Outspark’s latest venture in bringing real-life properties to virtual worlds, the launch of T-Pain’s items benefits from Outspark’s integrated launch approach, as well as the business partnership support of Virtual Greats. In addition to putting the virtual goods into Fiesta, 5 million Outspark users have a shot to enter a T-Pain-themed video contest and win prizes including autographed items. They also received the exclusive opportunity to purchase the T-Pain items well before the official partnership announcement. Other recent agreements through its partnership with Virtual Greats have brought Rocawear’s cutting-edge urban lifestyle apparel to Outspark’s Project Powder, and Tila Tequila’s sassy style to Fiesta.
Outspark has pioneered a progressive game publishing model that brings engaging free to play games and social networking to a hip, young audience of over 5 million players. In addition to the Rocawear, T-Pain, and Tila Tequila partnerships, Outspark has music, celebrity & apparel agreements in place for their upcoming title Dance Groove Online as well as other, unannounced properties.