Streetwear label Joystick Junkies has teamed up with E4 to make a stand for dweebs, dorks and nerds the world over. E4 and Joystick Junkies are searching for the ultimate geek chic face of 2010 who’ll feature in a Joystick Junkies fashion shoot for the Spring Summer 2010 collection.Entrants have to send in their ‘gamer geek chic’ looks to the E4 website by 17 September 2009 at 10am – the winning pictures will be those that are funny or interesting and should show evidence of a passion for gaming. Anyone from babes to bikers can enter - it’s not about model looks.
First prize is the chance to feature in a fashion shoot organised by fashion label Joystick Junkies, plus the winner’s choice of clothes to keep from their catalogue (up to the value of £100). Three runners up also get to select £100 worth of Joystick Junkies clothing each.
Launching 28th August on E4
Joystick Junkies (www.joystickjunkies.com)
E4 (www.e4.com/gamegeeks)