Harvey Nichols Summer Sale 2009 was promoted with a print advertising campaign featuring fashion conscious fighters from video games such as Street Fighter and Mortal Kombat. Each character is decked out in the latest designer clothes, with the men in Alexander McQueen suits and women in Rodarte dresses, modelling the luxury items that can be found for up to 50 per cent less during the sale period.The Sales Fighters campaign was developed at DDB London by executive creative director Jeremy Craigen, head of art Grant Parker, art directors/copywriters Graeme Hall and Hunter Somerville, illustrator Mathieu Raynault, photographer Rick Guest and designer Steven Wilson.