Pixie Lott joins the Sims 3 video game Electronic Arts announce the collaboration between exciting new pop singer Pixie Lott and the highly anticipated PC game from the EA Play Label, The Sims 3.Activity kicks off with a Simlish recording of Pixies debut single, Mama Do available for simultaneous download with the English version of the game plus a music video showing Pixie singing a duet with her Sim character "The Sims 3 takes the infinitely creative world of Sims to the next level, and once again its music is no exception," said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. "Pixie Lott now joins artists like Black Eyed Peas, Lily Allen, Robyn and Natasha Bedingfield in bringing her tremendous vocal talents to the Simlish arena. Her amazing talent and love for the game makes Pixie a perfect ambassador for The Sims."