As part of the agreement, WEA will distribute "Freaky Creatures" products in the United States through traditional game retail channels as well as online and mobile outlets.
"We are excited to partner with WEA, a company with the experience and distribution muscle necessary to bring this unique product to market," said Jamie Ottilie, President and COO of Abandon Interactive Entertainment. "'Freaky Creatures' speaks directly to the 8-to-13 year-old tween audience in a new way and thanks to WEA's ability to target non-traditional and digital retail channels, as well as their enormous reach within traditional music distribution outlets, they can better help us connect with this important target audience."
John Esposito, President and CEO, WEA Corp., said, "As our company continues to grow and seek out new opportunities across a number of platforms, WEA is delighted to work with the team at Abandon Interactive Entertainment in the marketing and promotion of this innovative, multi-player, cross-platform game."
Scheduled to launch in Spring 2008, the "Freaky Creatures" collectibles and game offer a unique physical and digital gaming experience. "Freaky Creatures" puts the gamer into a futuristic setting as a "Freaky Creature Trainer." To succeed, the user must create, raise, train, and customize his or her "Freaky Creatures" and compete in battles against other players. The cross-platform game play allows players to access their creatures from both their PC and mobile phone.