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Monday, March 10, 2008

Pocket Gamer celebrates second birthday with one million page views

Pocket Gamer celebrates second birthday with one million page views.

Handheld specialist game site breaks through page view milestone, reaches 350,000 unique users with 5,750 published articles.

Steel Media, the UK’s specialist mobile consumer technology publisher, celebrates the second anniversary of its leading portable gaming site, Pocket Gamer, with one million monthly page views across web and wap, read by more than 350,000 unique users.

Launched on 10th March 2006, Pocket Gamer didn’t waste much time in establishing itself as one of the most popular sites for mobile, PSP and DS gaming. Since then, other formats such as N-Gage, iPod and, most recently, iPhone, have entered the market and have obviously benefited from the same comprehensive coverage its more established brethren have enjoyed over the past 24 months, further cementing Pocket Gamer’s position as a leading online destination for all things handheld.

“We’ve worked very hard to provide the portable gaming industry with the editorial coverage that it deserved and over the last two years I’d like to think we’ve done just that,” said an understandably proud Chris James, Steel Media’s Managing Director. “Naturally we wouldn’t have been able to do it without help, so it’s an opportunity to thank all of our partners - from mobile publishers and developers to handset manufacturers to the operators who’ve supported us along the way – as well as, of course, our truly brilliant editorial team and our loyal and evidently discerning readership.”

Though happy with the progress to date, James was keen to make it very clear that the company would not be resting on its laurels. “Whilst these are all satisfying benchmarks I really do feel that we’ve only just started our job here – there’s plenty to more to come from us in the months and years ahead, be it new initiatives such as our operator magazines and syndicated reviews or improvements to the sites.

“Indeed, there’s plenty of new projects and partnerships already in development, which we hope to be able to talk about in the near future, so do watch this space.”

Figures talk loudest, ultimately, and since launching 24 months ago, Pocket Gamer has published 5,750 pieces of portable gaming-specific editorial.

“It’s a fittingly rewarding way of celebrating two years of hard work, and one that, ultimately, reflects the great efforts made during that period by the members of our hand-picked team, both past and present,” reflected Pocket Gamer editor Joao Diniz Sanches. “With new formats joining the handheld gaming scene, it’s a particularly exciting time to be covering this sector and we look forward to continued growth as we enter the next stage of PG’s development.”