Nintendo trio of awards plus Assassins Creed Halo 3 and Cooking Mama celebrate

MCV Industry Excellence Awards 2008: Winners Announced

The games industry's most prestigious accolades unveiled; Nintendo bags unique hat-trick; Assassins Creed, Halo 3 and Cooking Mama also celebrated.

The sixth annual MCV Industry Excellence Awards were unveiled last night, as over 600 industry executives gathered at the Brewery, London, to celebrate the best gaming achievements of the past 12 months.

Hosted by industry news bibles MCV and MCVUK.com and presented by Simon Amstell, the BAFTA nominated comedian, the MCV Industry Excellence Awards 2008 saw Nintendo grab three honours (Games Publisher, PR Team and the prestigious Grand Prix Award). Other big winners included Assassins Creed as new Games Brand, GAME as Specialist Retailer, Play.com as Online Retailer and Cooking Mama as Sales Triumph.

The MCV Industry Excellence Awards are voted for by a panel of over 100 of the industry’s most influential executives. The judges are spread across all areas of the business, offering an unprecedented pool of knowledge and influence.

If Nintendo’s trio of awards wasn’t success enough, this is also the third time the publisher has bagged the ridiculously-prestigious Grand Prix Award: awarded by the magazine’s editorial team to the firm or individual they feel has contributed the most to the business in the previous 12 months.

“The last 12 months has been an amazing – and often unpredictable – ride for the games industry,” says Stuart Dinsey, managing director of Intent Media, publisher of MCV and MCUK.com. “From the departure of Ken Kutaragi in April 2007, to this month’s launch of Wii Fit, it’s been an incredible year – and it’s been an honour for MCV to be right at the heart of the business yet again. The winners of a 2008 Industry Excellence Award can quite rightly claim to have been at the very top of their game – during gaming’s biggest ever year.”

The MCV Industry Excellence Awards Winners in full:

INDEPENDENT RETAILER

Winner: Grainger Games
Finalists: Playtime Video Games, Console Connections, Powerplay, Ninja Games

SPECIALIST RETAILER

Winner: GAME
Finalists: Gamestation, CHIPS, Gameseek, Gamestop

ENTERTAINMENT RETAILER

Winner: HMV
Finalists: Zavvi, Woolworths, Blockbuster, Asda

ONLINE RETAILER

Winner: PLAY.COM
Finalists: Amazon, Gameseek, Shopto.com, Tgrav.com

STAR STORE

Winner: ZAVVI, OXFORD STREET
Finalists: Gamestation (Hull), Playtime Video Games (Doncaster), Gamestation (Birmingham), HMV (Trocadero)

PR TEAM

Winner: NINTENDO/RED
Finalists: Microsoft/JCPR, EA/Shine, SCE/Shine, Vivendi/Indigo Pearl

GAME CAMPAIGN

Winner: HALO 3 (MICROSOFT)
Finalists: Touch! Generations range (Nintendo), FIFA ’08 (Electronic Arts),
Mario & Sonic (Sega), Call of Duty 4 (Activision)

NEW GAME BRAND

Winner: ASSASSINS CREED (UBISOFT)
Finalists: Uncharted: Drake’s Fortune (SCE), Mario & Sonic (Sega), Bioshock (2K Games), Mass Effect (Microsoft)

TRADE MARKETING TEAM

Winner: ELECTRONIC ARTS
Finalists: Sony Computer Entertainment, Activision, THQ, Microsoft

MARKETING TEAM

Winner: NINTENDO
Finalists: Microsoft, Ubisoft, Electronic Arts, Sony Computer Entertainment

UK DEVELOPMENT TEAM

Winner: CODEMASTERS
Finalists: Bizarre Creations, Sports Interactive, Criterion, Rebellion

DISTRIBUTION TEAM

Winner: CENTRESOFT
Finalists: Koch Media, Gem, Advantage, Trilogy

SALES TRIUMPH

Winner: COOKING MAMA (505 GAMES)
Finalists: HSM: Sing It! – Disney Interactive Studios, Mario & Sonic – Sega,
Assassin’s Creed – Ubisoft, Devil May Cry 4 - Capcom

SALES TEAM

Winner: UBISOFT
Finalists: Activision, THQ, Electronic Arts, Nintendo

GAMES PUBLISHER

Winner: NINTENDO
Finalists: Ubisoft, Activision, Electronic Arts, Microsoft

RETAIL ADVISORY BOARD: SPECIAL RECOGNITION

Winner: PAUL DONNELLY (GEM)
Finalists: Rob Gross, Dave Gould (Vivendi Games), Jonathan Grimes (Microsoft),
Penny Humphrey (Electronic Arts), Rosemary Buahin (Sony Computer Entertainment)

GRAND PRIX

Winner: NINTENDO

THQ to release All Star Cheer Squad for Nintendo Wii Balance Board

Officials from publisher THQ have announced a new Wii and Nintendo DS exclusive game named All Star Cheer Squad. Described as the first ever cheerleading video game, it is scheduled for release this autumn and marks THQ’s “first original property created specifically for girls”.

The game will follow a year in the life of a cheerleader as they learn new cheers, participate in practices and create their own routines to make the squad and eventually become captain. The Wii remote and nunchuck can be use to perform cheer and dance moves, with cheerleading choreography Tony G acting as chief consultant to the game.

The game will also make use of the Wii Balance Board controller, to be bundled with the forthcoming Wii Fit. The game will be the second third party game to make use of the peripheral after Namco Bandai’s We Ski, which has already proven successful in Japan and was recently confirmed for a Western release.

"With the explosive growth of the girls gaming market in recent years due to the continued success of Wii and DS, our ongoing goal is to stay at the cutting edge of that success by bringing a brand new property for this segment to these popular systems," said Jim Huntley, director of global brand management at THQ.

"We're thrilled to introduce All Star Cheer Squad to the industry as a triple-a title that will get players involved in the action of what it takes to be an all star as well as make up their own unique cheer routines."

Revolution Returns To Mars In THQ's Groundbreaking Open World Shooter Red Faction: Guerrilla

THQ Inc. (NASDAQ: THQI) today announced that Volition, Inc.’s critically acclaimed Red Faction franchise will make its open-world, next-generation debut with Red Faction: Guerrilla. Set 50 years after the climactic events of the original Red Faction, this third-person open-world action-shooter will return to Mars and once again re-define the limits of destruction-based game-play. Red Faction: Guerrilla is currently in development for Microsoft Xbox 360 video game and entertainment system from Microsoft, Sony PLAYSTATION 3 computer entertainment system, and Windows-based PC, and is scheduled to ship in THQ’s fiscal year 2009.

"Red Faction is one THQ’s most successful and critically acclaimed original franchises to date, with a huge global base of loyal fans waiting to join the new revolution," said Brad Carraway, director of global brand management, THQ. "With the game’s unique pairing of true physics-based destruction, fast-paced guerrilla warfare style combat, and a massive world to explore – Red Faction: Guerrilla will redefine the limits of open-world gaming.”

“Red Faction: Guerrilla expands the signature destruction elements of the series and pushes the boundaries of next-gen gaming on a massive, terra-formed Mars where gamers can literally tear down the enemy EDF presence brick by brick,” said Mike Kulas, president of Volition, Inc. ”With a new 3rd person perspective, a full cover system that allows for guerrilla style tactics and a diverse planet to explore we’re excited to revitalize the gripping world of Red Faction for high-definition platforms.”

About Red Faction: Guerrilla
Red Faction: Guerrilla is a 3rd person, open-world action shooter set on Mars, 50 years after the events of the original Red Faction. Players will take the role of an insurgent fighter with the newly re-established Red Faction movement as they battle for liberation from the oppressive Earth Defense Force. Throughout their fight for freedom, players will carve their own path, wreaking havoc across the vast, open-world environment of Mars, from the desolate mining outpost of Parker to the gleaming EDF capital city of Eos. Utilizing improvised weapons, explosives and re-purposed mining equipment and vehicles, Red Faction: Guerrilla allows players to tear through fully destructible environments in an unforgiving Martian landscape swarming with EDF forces, Red Faction resistance fighters, and the downtrodden settlers caught in the cross-fire. Red Faction: Guerrilla will also feature a robust multiplayer component, including several modes focused on destruction-based gameplay. Currently in development for Microsoft Xbox 360, Sony PLAYSTATION 3, and Windows PC, Red Faction: Guerrilla is expected to ship to retailers worldwide in THQ’s fiscal year 2009.

Metaboli signs new content partnership with THQ, strengthening its position as Europe's leading game download platform.

The digital download market received a massive boost today from the announcement that Metaboli, Europe’s leading PC games Download platform, signs a European content deal with THQ.

Metaboli will launch a series of key THQ new releases, including forthcoming Frontlines: Fuel of War and Warhammer 40,000 Soulstorm, and a range of high profile back catalogue titles such as Juiced 2: Hot Import Nights , S.T.A.L.K.E.R.: Shadow of Chernobyl and Company of Heroes. The titles will be available via the purchase-based, Download to Own service and subscription-based, Games on Demand and promoted through Metaboli’s own sites and across their extensive and growing partnership network. The Metaboli network extends to more than fifty white label partners across Europe, including major ISPs, e-commerce retailers and gaming portals.

Pierre Forest, Metaboli’s VP Content commented “This major deal is indicative of the strength that Metaboli has within this market. We are delighted to partner with THQ and look forward to growing the company’s market penetration through new online distribution channels’

‘The momentum for games on demand and download to own continues to accelerate and the support of THQ and other major publishers will contribute to another year of significant growth for Metaboli’. Charlie Barrett, THQ European Market Development Director commented “We look forward to working with Metaboli and take THQ Market share forward in the PC Electronic Download category”

About Metaboli

Metaboli is the European leader in the digital distribution of PC video Games. Metaboli offers both subscription packs to games catalogues (Subscription Games on Demand on www.metaboli.com) and the single game purchase form a vast catalogue of titles (Buy and Download on www.gamesplanet.com). Gamers can either access a large catalogue of games (126 to 272 titles dependant on the country) as much as they want during their subscription, or buy a game on the web and download it straight to their PC. These offers are available on the Metaboli Web platforms as well as through the sites of its European partners. Metaboli is the only digital content distributor present on all of Europe’s four largest Internet Service Providers (ISP). With distribution agreements with the most renowned video games publishers, Metaboli offers the most complete content offer available in Europe, regularly enriched with new titles. Pioneer in the digital distribution of video games, Metaboli has experienced annual growth of over 100% since 2004.

SpongeBob SquarePants: Underpants Slam!

New SpongeBob Game Will Mark THQ and Nickelodeon's Debut on Xbox LIVE Arcade

THQ Inc. (NASDAQ: THQI) today announced that SpongeBob SquarePants: Underpants Slam!™ will be one of the first titles in the company’s portfolio of games developed specifically for Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft and is expected to release in November. SpongeBob SquarePants: Underpants Slam!, based on Nickelodeon’s hit animated series, will mark the network’s debut on the Xbox LIVE Arcade. In November, THQ also expects to launch Screwjumper™, a new original title, in the company’s portfolio of Xbox LIVE Arcade for Xbox 360 games. These titles will be followed by new original titles Elements of Destruction™ and Rocket Riot™. The games will all be available for download via the Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft.

“We view Xbox LIVE Arcade for Xbox 360 as a natural fit for many of our established casual brands, as well as an opportunity to serve up new gaming content,” said Bob Aniello, senior vice president of worldwide marketing, THQ. “With more than 20 million units of SpongeBob video games shipped worldwide to-date, we’re so excited to bring casual gamers SpongeBob SquarePants: Underpants Slam! on the Xbox LIVE Arcade for Xbox 360, and we look forward to rolling out more titles with a slate of games that offer a variety of options via the popular Arcade network.”

“We’re excited to add one of our hottest properties to the Xbox LIVE Arcade line up of games,” said Steve Youngwood, executive vice president of digital media, Nickelodeon/MTVN Kids and Family Group. “SpongeBob has been a top kids’ video game franchise worldwide, making it the perfect property for Nickelodeon and THQ to bring to this downloadable platform.”

For more information about SpongeBob SquarePants: Underpants Slam! and the rest of THQ’s Xbox LIVE Arcade portfolio, please visit www.thq.com.

About SpongeBob SquarePants: Underpants Slam!
In SpongeBob SquarePants: Underpants Slam!, players will collect Lord of the Sea Neptune’s underpants that have been spread across the sea bottom by a powerful storm current. The game features key locations from the series such as the Krusty Krab, the Flying Dutchman’s ship and the depths of the new Treasure Room of Atlantis, where players will search for the bronze, silver and gold medallions. Game modes include single-player Quest and Time Trial Modes, as well as multiplayer Slam and Tag Modes. Players will gain special powers from pick-ups that allow movement at super speed, invincibility or the ability to steal pants from other players. SpongeBob SquarePants: Underpants Slam! also features slapstick moves that knock down and slow opponents.