The popular brand started out as an online world of adoptable pet monsters for boys and girls aged 6-12 back in 2008. It slowly crept to 1 million users before taking off in the summer of 2009 and growing by 1 new registered user per second.
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The first sketch of a Moshi Monster by Michael Acton Smith in a coffee shop in Battersea.
Mind Candy was founded by Michael Acton Smith in 2004. The company launched alternate reality game Perplex City before hitting on the idea of Moshi Monsters. Based in London’s Tech City, the company continues to grow rapidly, with a team of over 200 now working on Moshi Monsters and other exciting products for launch throughout 2013. Mind Candy recently moved to a new office near Old Street to accommodate growth and create a fun office space including a tree house and a slide.
