At the seventh annual GAME MARKETING AWARDS publisher Deep Silver and Axis Animations, the production company behind the trailer, won the gold award in the category for “Outstanding Promotional Trailer” and outshined other promotional videos for well-known brands.
The prize is awarded at the Game Marketing Summit & Awards by PromaxBDA, the International Association of Entertainment Marketing Professionals.
At the MCV AWARDS 2012 Deep Silver was awarded first place in the “PR & Marketing” category for “Best Use of Social Media” for Dead Island.
"We’re really proud to receive the gold award in the promotional trailer category at the Games Marketing Awards because it was awarded by a jury of experts consisting of judges from well respected companies in the industry." says Klemens Kundratitz, CEO of Koch Media. “It’s also great to get the appreciation for the work that we invested into our social media campaign for Dead Island. If Social Media is done right, it is a great opportunity to really interact with your fans and it will of course give you a tremendous boost for your campaign.”
Dead Island has gathered a considerable following across all media all over the world since its announcement with a spectacular announcement trailer in February 2011, a trailer that surprised the masses everywhere and became an internet phenomenon.
Dead Island, the gruesome zombie action game with RPG elements by renowned developer Techland, combines first-person action with a heavy focus on melee combat, character development and customization of a vast array of weapons. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a gritty and engrossing campaign that can be played with up to four players in co-op mode.
Set in an open world tropical island, hordes of different festering zombies await players around every corner while they embark on a variety of thrilling missions through the holiday resort. With firearms and ammunition being scarce the player must rely on discovering and utilizing items as weapons for self-defense and fighting off zombie hordes in intense melee combat. A diverse range of items can be collected and will later serve to transform the player’s ordinary makeshift weapons into serious instruments of destruction.
