Located at the home of British motorsport, Silverstone Circuit, TRAX is the UK's biggest event for all performance and modified cars. TRAX visitors will able to play previews of the game before anyone else in the UK and will be treated to rides around the circuit with Craig Breen throughout the day, who, aged just 20, won the Fiesta Sport Trophy International Shootout in 2009 and is now working closely with the team at M-Sport, which operates Ford's World Rally programme.
If that wasn't enough, visitors will be given the chance to win a Subaru WRX STI kitted out with its own PlayStation 3 worth a total of £10k, driving experiences, consoles and copies of the game to celebrate the launch of the rally simulation game out on October 8th for PlayStation 3, Xbox 360 and PC.