Mel B started her relationship with Fitness First in 2009, becoming the face of National Fitness Week. Mel is fast becoming well known for her enviable figure and keen interest in fitness, following the success of her workout DVD 'Totally Fit'.
Mel is the also face of International Fitness Week for 2010.
This new BLAZE Mel B endorsed fitness range is set for release in September 2010.
Fitness First is group with over 550 clubs worldwide spanning 19 countries. The brand is universally recognized as a symbol of fitness and wellbeing.
The fast emerging interactive fitness market has seen over 20m Wii Fit ® balance boards sold worldwide. This figure is set to rise as new software products are developed for the format.
BLAZE and Fitness First recognized the opportunity to enhance the overall interactive fitness workout experience, by introducing a range of high quality accessories.
Jason Cooper, Chairman of Blaze Europe Ltd commented:
“We are delighted to be working with Mel B and Fitness First. We believe these are the perfect brands for our fitness range”
David Langridge, head of group marketing at Fitness First:- “The group is on mission to make the world a fitter place, so products which enhance our core business fit into this perfectly.’’
The new Mel B Fitness First range will be available in September 2010