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Thursday, August 26, 2010

Receive free haircut and Mafia II T-shirt at select city centre shopping malls (England only)

To celebrate the launch of Mafia II for the PlayStation 3 computer entertainment system, Xbox 360 video game and entertainment system from Microsoft, and Windows PC on August 27th, 2K Games announced today the start of its experiential Mafia II Pop-up Barber Shop Tour, where shoppers can receive a free shave, haircut and exclusive Mafia II T-shirt - simply by turning up on the day!

Shoppers at six of the country's most prominent city centre shopping malls not only have the chance to get some hands-on time with the game at Joe's Mafia II Barber Shop, but they can also receive a free professional haircut courtesy of American Crew, a leading men's grooming supplier. Not only that, everybody who has a shave and/or haircut will also receive a special leaflet, courtesy of popular glamour model, Lucie Self, that can be redeemed at any Game store in exchange for a fantastic free Mafia II T-shirt when they purchase a copy of the game.

Joe’s Mafia II Barber Shop tour won't be in town long though, so shoppers are advised to check out the details below. Don't disappoint da Boss by missing out on the chance to become a Mafia II Mane Man or Woman, capiche?

Basingstoke – Festival Place 27th August
Birmingham – Bullring Rotunda Square 28th August
Westfield – Southern Terrace 29th August
Reading – Oracle Centre 30th August
Newcastle – Northumberland Street 1st September
Manchester – Trafford Centre 2nd September

Mafia II looks to be the industry's most compelling organized crime title to date. The player takes control of Vito Scaletta, who is making a name for himself on the streets of Empire Bay. He’s someone who can be trusted to get a job done. Together with his buddy Joe, he is working to prove himself to the Mafia quickly escalating up the family ladder with crimes of larger reward, status and consequences… the life as a wise guy isn’t quite as untouchable as it seems.

Mafia II is developed by 2K Czech, the same creative team behind the award-winning Mafia, which captivated millions of gamers around the world. Mafia II and the Mafia II Digital Deluxe Edition are both now available for pre-order from select digital retailers. Pre-orders of either digital version come with a free digital copy of the original successful crime drama, Mafia, which is rated PEGI 18.