An official launch date for the services was revealed when the UK Xbox website ran an advert containing the phrase: "Launches 17th November 2009". A public beta service for Xbox Live Arcade Gold Members is expected to precede its release later this month.The social networking services are said to interact with the console's game library, with players able to save screen shots and share them with friends on Facebook. It was previously revealed that the first game to incorporate this is Tiger Woods PGA Tour 10.
A firmware update preparing the system's dashboard for the services was released in September.