Browser-based football management sim• Realistic match engine, with hundreds of subtle effects accurately modelled (injuries, tiredness, player form, weather effects, thousands of tactical variations etc). Teams perform as per the characteristics of their players and the tactics and skills/preferences of their manager
• Carry out all the tasks of a real football manager, including training, scouting, transfers and keeping your players happy. Advanced AI deals with all the tasks that a time-poor manager might wish to ignore
• Database includes tens of thousands of football players and thousands of clubs
• Massively multiplayer: highly-scalable architecture enables many thousands of managers to play against each other
• In-game incentives for managers to submit online their opinion about players and club. Game database updated daily, using automated algorithms and including cheat-checking code
• Deep and long-term RPG-style avatar-based character development
• All critical game features available to free-to-play managers. Advanced features and other in-game benefits available only to subscribers (99p per month)
• Income expected to also derive from on-site advertising and direct sponsorship
• Core market expected to be existing customers of Football Manager/Championship Manager who want an additional challenge vs real managers and something accessible from a browser (e.g. while at work). Secondary market expected to be general football fans attracted by the social-side of the site, as well as the millions who currently play Fantasy Football games
• Site currently in the early stages of commercialisation but all critical game features fully operational
• Advanced social-networking features currently in development, including UI for mobile/iPhone/twitter/facebook-interactivity