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And this year, for the first time in a little while, there are new people! For the past few years now, the cover (at least, the British/Australasian cover) has featured Wayne Rooney and Ronaldinho. But with Ronaldinho on a fast track to mid-career oblivion, EA Sports have binned him in favour of a couple of new players.
So, as you can see, the cover has now all gone all-England, featuring Wayne Rooney (centre), Arsenal's Theo Walcott (left) and Chelsea's Frank Lampard (right). As noted, however, this only applies to the title sold in English-speaking PAL territories. Other regions - like Germany, Spain and the US - will feature different stars (Germany's edition, for example, will feature Bayern star Bastian Schweinsteiger alongside Rooney)
Alongside the cover reveal, EA Sports also announced that all versions of the game - on *gasp* 360, PS3, PC, PS2, DS, PSP and Wii - will be out in Europe on October 2.
Source: Kotaku