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Wednesday, July 22, 2009

NFL and Entertainment Worlds Collide: Madden NFL 10 Youth Football Festival & Pigskin Pro-Am

madden nfl swason previewJohn Elway, Joe Montana, Jerry Rice, Jeremy Piven and Ving Rhames Headline Flag Football Game On Friday

Roger Craig And Donnie Edwards Teach Football Skills and Healthy Habits to 500 Los Angeles Area Middle Schoolers in Madden NFL Play 60 Youth Football Festival on Thursday.

Madden-NFL Play 60 Youth Football Festival

WHAT:
EA SPORTS and the NFL will host a one-day NFL PLAY 60 Youth Football Festival. This festival will bring 500 middle school youth from the Los Angeles area to participate in football clinics and other health and fitness activities. EA SPORTS will use Madden NFL 10 as a teaching tool to help enhance children’s football knowledge.


WHERE:
Malibu Bluffs State Park
Malibu, CA


WHEN:
Thursday, July 23, 2009


9:00 a.m. – 4:00 p.m. PT


WHO:


RB ROGER CRAIG, San Francisco 49ers


LB DONNIE EDWARDS, Kansas City Chiefs, San Diego Chargers


500 Los Angeles Area Middle School Students


VIP Red Carpet

WHAT:
Photo Opportunity featuring NFL players and celebrities who will participate in the Madden NFL 10 Pigskin Pro-Am.


WHERE:
Loews Santa Monica Hotel
Santa Monica, CA


WHEN:
Thursday, July 23, 2009


7:30 p.m. – 9:00 p.m. PT (media check-in starts at 6:30 p.m.)


Madden NFL 10 Pigskin Pro-Am

WHAT:


Current and former NFL players, including five Hall of Famers, and celebrities face off in a flag football game. The game will be produced by NFL Films and broadcast on NFL Network, ESPN2, VH-1 and SPIKE, in the days leading up to and following the August 14th release of Madden NFL 10 from EA SPORTS. Xbox 360 game kiosks will be available for hands-on with Madden NFL 10.


WHERE:
Malibu Bluffs State Park
Malibu, CA


WHEN:
Friday, July 24, 2009


Media availability begins at 3:30 p.m. PT


Game begins at 5:00 p.m. PT


WHO:


Former NFL Player Participants:


RB MARCUS ALLEN – LA Raiders, Kansas City Chiefs


QB JOHN ELWAY – Denver Broncos


RB MARSHALL FAULK – Indianapolis Colts, St. Louis Rams


QB JOE MONTANA – San Francisco 49ers, Kansas City Chiefs


WR JERRY RICE – San Francisco 49ers


RB BARRY SANDERS – Detroit Lions


WR DEION SANDERS – Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington Redskins, Baltimore Ravens


LB JUNIOR SEAU – San Diego Chargers, Miami Dolphins, New England Patriots



Current NFL Players (acting as coaches):


WR LARRY FITZGERALD – Arizona Cardinals


TE TONY GONZALEZ – Atlanta Falcons


RB WILLIE PARKER – Pittsburgh Steelers


LB DeMARCUS WARE – Dallas Cowboys



Celebrity Participants:


ANTHONY ANDERSON


KEVIN DILLON


DONALD FAISON


BRODY JENNER


TAYLOR LAUTNER


JESSE McCARTNEY


MARIA MENOUNOS


JASON PATRIC


JEREMY PIVEN


VING RHAMES


KELLY ROWLAND


ALLISON SWEENEY



Musical Performance:


LL COOL J



(Participants subject to change)