Nintendo makes a profit of 6 dollars on every Nintendo Wii they sell. While Sony makes a loss on each PlayStation 3 and Microsoft may break even with the Xbox 360, Nintendo makes a profit.
The Nintendo Wii is expected to sell more software than any other games console this year, with a target of 220 million units, compared with 120 million for PlayStation 3 games and 125 million for Xbox 360 titles.
Nintendo sells 60 per cent of Wii games itself, compared with 30 per cent for Microsoft and 15 per cent for Sony.
Part of this success is placed upon Nintendo's practice of keeping price down, with the console itself retailing for around USD 250, compared to the PlayStation 3 at around USD 400, while Nintendo Wii games are priced around USD 50 rather than USD 60 on the other two consoles.
"The key thing about Nintendo is they want their things to be at price points that anyone can respond to."
Source: GamesIndustry
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