Rising Eagle - Futuristic Infantry Warfare, a new and free-to-play first-person shooter. The debut title from Israeli developer Invasion Interactive, Rising Eagle is a team-based tactical combat game designed for online competitive and cooperative play, featuring realistic urban cityscapes as well as a range of exciting game modes and weaponry. The PC game can be downloaded at www.rising-eagle.com.
The Rising Eagle announcement builds off the momentum of other ad-sponsored launches -- original titles such as Trackmania and the highly-anticipated Quake Live both leverage the benefits of IGA’s in-game advertising, creating value for the entire gaming community.The partnership with IGA benefits advertisers, publishers, developers, and players. Advertisers access a coveted, highly engaged demographic; publishers harness advertising revenue to offset rising development costs; developers continue to create compelling story lines and advanced game play features; and consumers are able to enjoy revolutionary titles such as Rising Eagle free-of-charge.
On behalf of premium advertisers, IGA places relevant, contextual advertisements within the game’s dynamic urban environment. Seeing familiar well-known brands on billboards and shop fronts further enhances the all-encompassing sense of realism for the gamer.
Ed Bartlett, VP Publisher Relations – Europe of IGA Worldwide says: “The release of a top tier title like Rising Eagle: Futuristic Infantry Warfare for free demonstrates IGA’s continued drive to offset the rapidly rising cost of developing premium games. As in-game ad budgets steadily increase the “freemium” model which IGA pioneered will further illustrate the company’s commitment to bringing games to market in a manner that benefits consumers, developers, publishers and advertisers.
Yaron Dotan, CEO of Invasion Interactive says: “The ability to freely distribute a high quality shooter such as Rising Eagle, while maintaining a solid revenue stream from in-game advertising, is a revolutionary capability made possible by IGA Worldwide. Having the ad-serving technology easily accessed through a single point of contact enables us to focus our efforts on delivering quality game-play experiences.”