No More Heroes goes Mobile!
Rising Star Games announces tie-in with FoneStarz to present exclusive content from hit Nintendo Wii title "No More Heroes" on Vodafone.
Rising Star Games is delighted to confirm a partnership with Vodafone’s key content partner FoneStarz for exclusive artworks, animations, ringtones and message tones. The content will be sold in areas of Vodafone live! managed by FoneStarz.
Managing Director of Rising Star Games, Martin Defries, said 'It's a fantastic tie-in for a brand-new IP that has only been in Nintendo consumers’ hands for two weeks. It confirms that we have a product that can break ground across markets and maintain a high profile. From the consumer’s point of view it enables them to own assets that would ordinarily remain beyond their reach.’
Dave Moreau, CEO of FoneStarz, welcomed the new content deal. ‘We’re looking to do more deals around games-related video and imagery. It’s content that is very popular with our customers and as well as driving sales, helps promote the games brand.
‘Rising Star Games were quick to understand the value of licensing No More Heroes to us and the two companies will continue to look at other games brands which we can exploit together.’