Pinnacle Software and Guinness World Records announce the successful completion of their first distribution partnership..
Pinnacle Software is delighted to announce the successful distribution of the “Guinness World Records Gamer’s Edition” to specialist game stores including GAME; Gamestation; HMV and Blockbuster and Independent Stores.
Following the UK launch in February, the Gamer’s Edition went straight in at number 3 on the hardback non-fiction chart after 2 days of sales. The launch event at Zavvi which Pinnacle helped to organise reached a massive 520 million people worldwide via National Newspapers, Gaming Magazines and websites.
Kate White, Head of Marketing for Guinness World Records commented “Pinnacle has given us an opportunity to sell books in a market sector that we’ve not been in before, and which accounted for 12% of all UK orders which were sold in.”
Peter Sleeman, Managing Director of Pinnacle Software added “This has been a very exciting project for us, to be working with such a global phenomenon as Guinness World Records and helping them with our extensive experience in this area has been a real pleasure. I am confident the GWR Gamer’s Edition will be the “must have” book for all gaming enthusiasts”.
The Guinness World Records Gamer’s Edition is a 256 page annual paperback with hundreds of videogame world records and more than 600 pictures. It features record scores and fastest times for all major new games on all platforms, plus reviews of the latest console technology.