Glu to Launch Mobile Game Based on SPEED RACER, the Highly-Anticipated Live Action Film from Warner Bros.
Leading Mobile Publisher Unveils First Title to Come through Partnership with Warner Bros. Digital Distribution
Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced that it will be publishing a mobile game based on the forthcoming Warner Bros. Pictures live-action film SPEED RACER, a high-octane family adventure written, directed and produced by the Wachowski brothers, creators of the The Matrix trilogy, with producer Joel Silver. The mobile game marks the first title Glu will develop and publish through its strategic worldwide partnership with Warner Bros. Digital Distribution.
“The SPEED RACER film features key elements that make a great mobile game —speed, adventure, exciting characters and storyline,” said Jill Braff, senior vice president of global publishing, Glu. “As buzz builds for the upcoming film, we’re excited to bring a truly engaging game based on this highly anticipated film to the mobile phone.”
In addition to the mobile game, Glu will publish additional mobile content including wallpapers, ringtones, animated screensavers, voice tones and ringbacks.
“Glu has demonstrated its ability to create the highest quality games and make them available to a broad audience of mobile consumers around the world,” said Maria Seidman, vice president, sales development, Warner Bros. Digital Distribution. “We’re excited to see the roll-out of SPEED RACER on the mobile platform and we believe we will benefit from their mobile expertise in reaching SPEED RACER fans around the world on the mobile platform.”
SPEED RACER opens in U.S. theaters on May 9. The SPEED RACER mobile game will be released in late April and will be available worldwide through Glu’s global network of wireless carriers and distributors.
For more information on SPEED RACER, visit www.speedracerthemovie.com