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Sunday, August 26, 2007

Sony - no plans to cut the PlayStation 3 price

Sony Computer Entertainment Europe has no plans to cut the price of PlayStation 3 according to president David Reeves, but the company will introduce new bundles with different games to help drive sales.

"What we're going to allow, and it doesn't need an announcement, is simply that we'll probably put out more hard bundles than the Starter Pack," Reeves told GamesIndustry.biz in an interview published today.

"We're not making any pricing announcements at Games Convention at all. There's none. And we don't have any plans in that regard. We're really happy with the way that things are going for the PAL business. We really are. It's on track."

Reeves also said that Sony chose not to announce new PS3 games during its press conference in Leipzig last night because it wants to make sure people are "focused on five or six games".

"We're not going to try and overload - I'm not trying to escape the question, I'm just saying we're not going to overload the consumer with too many new ones."

"It's important to get a window so that someone's played a game and they're ready for the next one, because they don't have huge wallets and they can't go out and buy five games at 59 Euros all the time. So we're trying to do pillar titles every month.