Sony Computer Entertainment (SCE) today announced that the PlayStation 3 (PS3) computer entertainment system with 160GB hard disk drive (HDD), currently available at a recommended retail price (RRP) of £249 will be available at a very attractive new RRP of £199 in the UK. SCE will also reduce the price of the PS3 system with 320GB HDD, currently available at a RRP of £299 to RRP of £249 in the UK. The new pricing will be immediately effective for North America and Europe/PAL territories, and starting August 18, 2011 for Japan.