The MMOG (massively-multiplayer online game) has fans stretching their imaginations to show the world their wildest creations, in monthly building challenges and screenshot contests. The community team also offers themed minigames and events (like racing, sharp shooting and survival battles), where players can earn respect for their Minifigures and take home cool LEGO gear.
CONTESTS & EVENTS
The community team has a star-studded calendar of events lined up for 2011 – rewarding fans with in-game goodies and opportunities to win thousands of dollars in real world LEGO prizes. Each month, themed community challenges tie into the latest in-game content, inviting players to explore the LEGO Universe in more depth. Recent weekend events have drawn an overwhelming response from players, with 3x the normal number of daily logins during community challenge periods.
February centered around the new Ninjago content in Crux Prime, such as building the best ninja training facility. March is all about battle, with community content including team battle matches, a best battle action screenshot contest and more in store – all to celebrate the Battle of Nimbus Station, where players can compete to save the past. April will roll out racing challenges galore, asking fans to build the best car, capture speedy screenshots, and compete in community races across the LEGO Universe. This summer is slated for even bigger fan fun, with Faction-focused events in May, and all out Maelstrom mania this June.
CREATION LAB
The Creation Lab on LEGOuniverse.com not only makes it easy for players to submit screenshots and videos of virtual creations on their in-game Property areas , but it also allows real-life builders to upload photos and videos of LEGO models, to share their masterpieces with friends, family and the world at large – all in a safe, moderated online destination. Now all kinds of amazing user-generated content (UGC) are spilling out of LEGO Universe, inspiring creativity in the real world with what’s being built in-game.
Recent Creation Lab contests have drawn thousands of submissions from the LEGO Universe community, and no wonder, with $500 of prizes and in-game celebrity at stake! The rocket building contest was the first to accept entries built both in-game and in real life, submitted by LEGO fans around the world. One lucky fan’s rocket reigned supreme – taking home top prize in the February Creation Lab challenge, and earning official in-game integration for players everywhere to enjoy the winning rocket.
To check out the LEGO Universe Creation Lab and see what contest is around the corner, visit: http://universe.lego.com/en-