A startup called Zeebo is marketing a new game console toward emerging markets, only using a 3G wireless network to download new games.
Zeebo will launch its console to Brazilian retailers next month, priced at the equivalent of $199.
Zeebo said it is targeting the so-called BRIC market – Brazil, Russia, India and China – with plans to lower the price to $179 and even $149 next year. At its current price, the Zeebo console costs the same as an Xbox 360 Arcade; the popular Nintendo Wii costs $249.99 new.
Interestingly, the console's launch is designed to provide a competitive answer to, and to prevent, game piracy in the emerging markets. "Selling titles for only a slight premium over the gray market prices of the original titles, so consumers have no reason to leave home to shop" is one of the benefits of the new console that Zeebo touts on its Web site.
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