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Tuesday, July 22, 2008

Ferrari Challenge Screeches at British International Motor Show


Going to the show? Then get hands-on time with the PlayStation 3s freshest, newest racer

Ferrari Challenge Trofeo Pirelli will be making a public appearance at the UK’s largest motor show.

Running from July 23rd until August 3rd at the ExCeL centre, London, the British International Motor show is home to the very best in the car industry – so, with its vast array of gorgeous, faithfully-recreated, fully licensed luxury cars, Ferrari Challenge Trofeo Pirelli will be right at home.

The game is currently winning an army of fans nationwide thanks to its superb recreation of Ferrari’s best models and the latest high definition racing engine.


Ferrari Challenge Trofeo Pirelli is System 3’s labour of love – a re-creation of Ferrari’s own racing series, which sees both professional and amateur drivers taking to the world’s most famous race tracks in 430 Challenge race cars. Developed by racing game specialists Eutechnyx, Ferrari Challenge Trofeo Pirelli draws upon the developer’s years of experience with racing titles and includes a uniquely magical touch from GP2 driver Bruno Senna, nephew of F1 legend Ayrton and technical consultant on the game’s handling.

System 3’s booth will allow 16 players to race head-to-head, showcasing the game’s brilliant multiplayer action. No other PlayStation 3 title permits thrilling 16-player races, and the show floor will allow racers to show of their skills to thousands of admiring motoring enthusiasts.

Behind closed doors, System 3 boss Mark Cale will be premiering the firm’s very latest racing technology.
“This is a great opportunity to showcase the game to the country’s most avid motoring fans,” says Mark Cale, CEO, System 3. “Everything about the game is Ferrari through and through, so we can’t wait for it to be scrutinised by some of the biggest petrolheads out there. We’re confident that once they’ve seen, heard and played the latest in high definition experience, they’ll realise that Ferarri Challenge Trofeo Pirelli is a game with no equal.”
Ferrari Challenge Trofeo Pirelli is available now for PlayStation 3 and Nintendo DS., the PlayStation 2 version will follow soon.