Sony's key growth may come not only from its PS2 installed base upgrading to PS3, but also from millions of Wii owners looking for a second console, according to iSuppli, which called 2008 a "turning year" for PS3.
Research firm iSuppli, who forecast earlier this month that Sony's PlayStation 3 would eek out a victory in the console war by 2011, has told Reuters that 2008 will be a "turning year" for the PS3. "Sony is offering a better forthcoming software pipeline with blockbuster titles like Gran Turismo 5, which will boost PS3 sales this year," said iSuppli analyst Pamela Tufegdzic.
Importantly, Tufegdzic is looking at Nintendo's Wii audience as a driver of PS3 sales. She believes Sony will drop the price on its console enticing Wii owners to finally get a second, more powerful system. "We anticipate Sony will have another price slash on the PS3 this year, and come Christmas, consumers who originally bought the Wii will likely purchase the PS3," Tufegdzic said. "The battle over consoles ultimately boils down to price."
Another strong point for the PS3 of course will be its Blu-ray victory over HD DVD. As more consumers upgrade to HDTV and HD movies, there's a good chance they could look to the PS3 as their first Blu-ray player. "People may buy the PS3 not only for their gaming needs, but for video as well, which gives the PS3 a unique competitive edge over the Wii and Xbox 360 well into the longer term," Tufegdzic noted.
With the highly anticipated Metal Gear Solid 4 launching on June 12, along with a new hardware bundle including the game and a DualShock 3 controller, the PS3 could have a strong summer. Konami Digital Entertainment CEO Kazumi Kitaue likened the release of MGS4 to a Hollywood summer blockbuster, and you can bet that Sony has high hopes that Solid Snake will do for PS3 what Master Chief and Halo have done for Microsoft's Xbox 360.
Source: Game Daily