Future, the special-interest media group, has unveiled an exciting new look for its fast-growing GamesRadar (www.gamesradar.com) website.
Months of development behind the scenes on both sides of the Atlantic have seen the creation of a brand-new GamesRadar.com, built from the ground-up, in response to feedback and comments from users in the US and UK.
The new look has focussed on improving three key elements. The site is now better looking, easier to search and a richer experience.
Better looking: The site is now a great 'shop window' for the innovative, informative, original, challenging and plain weird video game stories the GR editorial team dream up daily. GamesRadar is now much easier on the eye and much easier to get around.
Better search: We've reformatted the database which will drastically improve the quality and quantity of search results.
Better rich media: We've got a new video player, a new screen shot viewer, quick links to jump to specific games, guides and big features, plus loads more to discover.
George Walter, Editor of GamesRadar UK said:
“Over the last year we’ve developed GamesRadar’s editorial content, making it shine among an internet’s worth of tiresome, pedestrian games coverage – now we have a site which makes this great content easier to find and displays it in a fresh new design. Visit the site and you’ll see what I mean.”
James Binns, Publishing Director of GamesRadar UK said:
“GamesRadar is Future’s number one games web brand. We’re already growing our visits and page impressions in the booming games market. The step change we’re putting into our marketing and editorial investment will build an even stronger business. Future is the only media owner capable of offering true multi-media solutions across web, print and events.”
Future’s GamesRadar network of websites has achieved significant reach, with HBX statistics for January 2008 reporting a combined total of 6.3m unique users for the company’s games websites, making it bigger than fhm.com, nme.com, nuts.co.uk, topgear.com and zoo.co.uk combined
Visit the new GameRadar now at www.gamesradar.com