Sunday, November 25, 2007
Atari UK unaffected by US shake-up
Atari Inc stock drops further but UK reaffirms its own positive business position
The share price of US-based Atari Inc dropped further in the past 24 hours - another 5 per cent to USD 1.69, continuing the fall since the beginning of the week that's seen 15 per cent wiped off the value and a declaration of an uncertain future for the company.
That contrasts with Atari UK, who today stressed that the problems in the US do not affect it in any way.
Atari UK's head of PR Lee Kirton told GamesIndustry.biz that work on key titles, such as Alone in the Dark, was continuing as planned and that the company was pleased with the sales to date of The Witcher.
The action RPG based on the novels by Polish writer Andrzej Sapkowski has sold 11,000 copies and remains in the PC top ten four weeks since launch.
"We are pleased that the game has sold consistently, and feel that it has made good progress for a new IP and we continue to support and focus on the product brand.
"We have some very exciting titles being released with My Horse and Me and Ace Combat 6: Fires of Liberation which are released today - plus later there's Jenga and Legendary: The Box on Xbox 360, as well as some new titles to be announced soon."
Alone in the Dark is one of the company's highest-profile titles, set for release on multiple platforms, although a specific date has not yet been disclosed.