EA and Claire’s Team Up to Promote CHARM GIRLS CLUB Video Games for Girls

The Play Label of Electronic Arts announce a promotion with retail store chain, Claire’s, to cross-promote EA’s upcoming series of video games for girls: CHARM GIRLS CLUB. Claire’s branding will be featured in CHARM GIRLS CLUB My Fashion Mall, one of the four games in the EA series which will be released this October, and on the CHARM GIRLS CLUB Web site as part of the outreach to attract the game’s target consumer: tween girls, ages 8-12, many of whom shop Claire’s stores for fashion accessories, jewelry, cosmetics and more.

“We're delighted to partner with Claire's,” said Steve Seabolt, Vice President of Global Brand Development for EA. “The company is smart, global, forward-thinking, and have their fingers on the pulse of the tween girl audience. It's a relationship we believe will benefit Claire’s customers, who we hope will also become fans of CHARM GIRLS CLUB.”

In CHARM GIRLS CLUB My Fashion Mall, players help manage a mall and take it from drab to fab tackling wacky mall mishaps along the way. In the virtual mall, players will not only find a Claire’s storefront and mentions throughout the game, they will participate in mini-game challenges at the store and add Claire’s-branded charms to their virtual jewelry box. The title is one of three CHARM GIRLS CLUB games available for the Nintendo DS, a popular gaming system among tween girls. EA will also promote Claire’s on the CHARM GIRLS CLUB Web site at www.charmgirlsclub.com.

As part of the promotion, girls will be able to play the CHARM GIRLS CLUB “Accessorize It” mini-game on the Claire’s Web site www.claires.com in the Fun & Games section. The mini-game will give visitors insight into the kind of fun, fashionable and interactive gaming experiences they can expect from EA’s CHARM GIRLS CLUB titles. Claire’s will also promote the CHARM GIRLS CLUB games by featuring the brand on its global Web sites.

CHARM GIRLS CLUB is a new, original series of games for tween girls that are all about fun, friendship and collecting charms. In the games, girls are immersed into the exciting world of the Charm Girls where they will complete challenges that are fresh, fun and relevant to their world, collecting sparkly virtual charms along the way. EA will release four CHARM GIRLS CLUB titles in October including CHARM GIRLS CLUB Pajama Party for the Nintendo Wii, and three titles for the Nintendo DS: CHARM GIRLS CLUB My Fashion Mall, CHARM GIRLS CLUB My Perfect Prom and CHARM GIRLS CLUB My Fashion Show.

All about OGame Free to play now...

OGame is a game of intergalactic conquest.

You start out with just one undeveloped world and turn that into a mighty empire able to defend your hard earned colonies.

Create an economic and military infrastructure to support your quest for the next greatest technological achievements.

Wage war against other empires as you struggle with other players to gain the materials.

Negotiate with other emperors and create an alliance or trade for much needed resources.

Build an armada to enforce your will throughout the universe.

Hoard your resources behind an impregnable wall of planetary defences.

Whatever you wish to do, OGame can let you do it.

Will you terrorize the area around you? Or will you strike fear into the hearts of those who attack the helpless?

Arthur and the Revenge of Maltazard Nintendo Wii, Nintendo DS PlayStation 3 slim and PC video game

Arthur and the revenge of Maltazard is a Party Game directly inspired by the second movie of the trilogy Arthur and the Minimoys. Team-up with Arthur and his friends in this unique cooperative party game where mutual aid is the key to win.

Key Features

* 30 crazy mini games to rediscover the best moments of the movie
* Play and laugh all together in a friendly 4 player-adventure based on mutual cooperation where everyone counts!
* Chose your avatar among your favorite Minimoys

Specific Platforms Features

* Participate to mini-games specifically designed for the Wii Balance board.
* The first party-game up to 4-players and totally playable with the sixaxis on PS3!
* Build your own Pinpin village in this exclusive mode only available on DS. Collect plans and Koolomasai money all along the solo adventure, then build your very own village and share your discoveries with your friends.

Product Specifications:

Publisher: Ubisoft
Developer: Phoenix Interactive
Ship Date: November 2009
Platform: Nintendo Wii / Nintendo DS / PS3 / PC
Category: Party Game
Rating: PEGI 3+ expected

Your Shape Nintendo Wii video game makes other fitness solutions obsolete

Your Shape is a new type of fitness game that makes other fitness solutions obsolete:
Your Shape’s groundbreaking camera tracking technology will completely change your fitness experience, providing you with an unprecedented level of motivation and efficiency.

The game starts with a scan of your body: for the first time ever, you appear on screen and receive a full body diagnosis. Based on your specific diagnosis, the game is able to recommend the program best suited to your body shape and fitness level, to which you can also add your own priorities and preferences.

Finally as an exercise program only works if you do it right, Your Shape’s unique Body Tracking Technology follows your every move in real time, so that each minute invested is effective in helping you obtain your ideal body shape.

Key Features

Unique camera tracking technology:

* Unique diagnosis:

- A scan of your body
- A detailed analysis of your overall body shape and your fitness level
- A customised training program, to which you can add your personal priorities

* Unique tracking of your movements:

- Real time feedback on quality of execution of your movements
- Precise assessment of the efficiency of your workout

* Playful and stimulating mindset that keeps you motivated as you are guided through each movement by a coach:

- Coach next to you, giving you the motivational pep talks to keep you on track
- Fun signs and feedbacks, encouraging you to go beyond your limits.

Shape Selector: your coach will suggest you to work out one specific part of your body. You can choose among the fitness programs that the game offers based on your personal fitness goal.

Physical Challenge: check your fitness level by performing a specific evaluation on a regular basis.

Workout calendar: choose the length of your program and establish how often you plan to workout.

Training sessions with almost 500 unique exercises featuring Yoga, Cardio fitness, Strength Training, Flexibility, and Weight Loss Routine.

Tutorials: if the Body Tracking Technology detects that you don’t perform well, you can ask the coach to demonstrate you how the move should be performed correctly.

Charting progress: see your day-by-day progression displayed graphically as you work out.

Workout equipment: compatible with your own equipment, which you can incorporate into your workouts.

Music: choose your own music from a large variety of music styles like Latin, new age / chill out, techno, pop rock and so on, except for the yoga exercises that require a lower heart rate.

Full Name Your Shape
Platform Nintendo Wii
Genre Sport-Fitness/Games For Everyone
Target Women, 25 – 45’s, Nintendo Wii owners who are conscious that their body shape could be improved but:
- Don’t have much time for regular fitness practice
- Lack motivation (painful, boring, crowded fitness classes…)
Rating 3+ and E for Everyone
Languages
Release date EFIGS + NL + SCAN
December 2009

Scribblenauts Nintendo DS 200 level video game - Fact sheet

Scribblenauts is a completely original game play experience that anyone can play, offering fun for all ages with two styles of game play and more than 200 levels.

In Scribblenauts, players use the Nintendo DS touch-screen to help their character Maxwell acquire the Starite in each level by solving a series of puzzles armed with their stylus, notepad and imagination.

Players jot down the word for any object that comes to mind in order to reach the goal. Every object behaves as it would in the real world, and players can combine countless objects to create completely new scenarios. Every level has more than one written object to use as a solution, opening up the game to endless replay.

In Scribblenauts, players advance through ten worlds, each with eleven puzzle and eleven action levels for a total of 220 challenges to complete. Each level has a “par” for the number of objects suggested to finish the level. Beating a level with under par, earns “Ollars”, the in-game currency, which players can use to purchase new levels and music.

PRODUCT FEATURES:
• Create Your Own Interactive Experience: Objects you write down in the game are only limited by your imagination

• Everyone Can Play: Pick-up-and-play fun for everyone

• Touch-screen Controls: Easy to pick up and play on Nintendo DS. If you can tap, you can play!

• Unlimited Replay Value: Use less objects to increase your score, or experiment with different objects for endless replay value. Write anything; solve everything!

• Playground Mode: Play the entire game in a sandbox style right on the title screen.

• Create and Share Levels Online: Share levels you create with the Level Editor via Nintendo DS Wi-Fi Connection.

• Innovative New Title from Leading Developer: 5TH Cell, the creator of the Drawn to Life franchise and Lock's Quest, has experience creating high-quality, innovative Nintendo DS games.

PLATFORMS: Nintendo DS
RELEASE DATE: October 2009
PUBLISHER: Warner Bros. Interactive Entertainment
DEVELOPER: 5TH Cell
PEGI RATING: 12+
USK RATING: 6
GENRE: Emergent Puzzle/Action

Handjoy announces fresh summer video game Jumboo for iPhone and iPod Touch!

Handjoy, small creative agency based in Prague, is announcing its first iPhone / iPod Touch game called Jumboo. The game is ready to debute on Apple App Store within few weeks.

Jumboo is fresh summer arcade game for both casual and hardcore players. The main character of this game is big gorilla. You can control gorilla's moves by simple slides of you finger and by tapping the screen you perform jumps.

Your goal in this game is simple – you have to jump as high as possible - you can do short jumps, long jumps and chain them to juicy combos. Jumboo is easy to learn but hard to master game all players have been waiting for.

The game features:

• Fast paced gameplay
• Stunning animations and graphics
• Progressive difficulty
• Online leaderboard
• One big gorilla!

The game is in the final phase of the development process and its debute on Apple App Store will be at the beginning of September 2009.

HandyGames and 'Tattoo Mania' rock your iPhone soon with this unique game

The leading German mobile games publisher HandyGames presents Tattoo Mania, one of the most unique iPhone game concepts of this summer, which will also attract fans of trendy body decoration.

Take off your leather jacket and tattoo tough biker chicks and hard-as-nails chopper riders! Decorate beautiful backs and strong arms with incredible ink paintings! The faster and precise you are, the more satisfied they’ll be and the more hard cash they will pay! But be aware that even those who are appear to be tough on the outside can be big wussies, so pay attention to their pain threshold! Too much pain could ruin your reputation and lead to an empty cash register! Keep cool, prove your dexterity and become a master in the art of tattooing!

"A unique atmosphere, fast-paced game play and the heavy rock sound will inspire iPhone gamers worldwide." says Markus Kassulke, CEO of HandyGames. "At release we will offer an international online high score to identify the best tattoo masters in the world. Updates with new tattoos, more rock sound and a tattoo editor are already planned."

Tattoo Mania will be available soon on your iPhone and iPod Touch.

ArcaniA - A Gothic Tale RPG release postponed until 2010

JoWooD announce that the release of its awaited action-RPG title, ArcaniA - A Gothic Tale has been postponed to 2010.

ArcaniA - A Gothic Tale, the next opus of the Gothic series, is planned to come on Xbox 360, PS3 and PC. In its commitment to release a AAA title, JoWooD has committed substantial extra development budget for ArcaniA - A Gothic Tale to be a flagship title and one of the best RPG releases of 2010.

"A strong investment in quality and innovation is the way for a publisher like us to take a strong position in the RPG market. We want, with ArcaniA - A Gothic Tale to offer the best of the Gothic franchise, as we believe we have in our hands the game to compete against the best RPGs out there" says Albert Seidl, JoWooD CEO.

First Playstation 3 slim bundle - Gundam Battle plus download codes and exclusive content

Sony made a poor job of keeping their new slim PlayStation 3 under wraps. Ironically enough, one thing they did manage to hide from the discerning eyes of Internet super-sleuths involves a 100-foot tall giant robot.

Come September 3rd, Sony will be offering Japanese gamers the world’s first PS3 Slim bundle, which will include a copy of Namco Bandai’s latest giant mecha action game, Mobile Suit Gundam Battle. The bundle commemorates the 30th anniversary of the Mobile Suit Gundam franchise and will be available in Japan only for ¥38,359. The game will also sell separately for ¥8,329, but only those purchasing the bundle will have access to the game’s exclusive content, which includes DLC vouchers for two additional mobile suits, the FA-78-3 Full Armor Gundam and RX-81AS Assault Armor, as well as a download code for a brand-new Mobile Suit Gundam animated film.

Just Cause 2 video game website launched - information, video and competitions

Eidos Interactive Ltd, creator of some of the world’s leading video game properties, announce the launch of the official Just Cause 2 website, packed with game information, new video content, screens and a competition with a money-can’t-buy prize!

Launched today at JustCause.com, the official website puts its main focus on community. Designed to offer the ever-growing fan base a place to have their voices heard, registered users are encouraged to participate throughout the site. Fans will be able to comment on the current news postings or media downloads, discuss the latest happenings in the extensive user forums or download a custom-made fan site starter kit to create their own Just Cause 2 website. For the ultimate Just Cause junkie, the site has launched with a community competition to offer five registered users the chance to have their names star in the game as colonels in the island’s military regime.

A content-rich destination site for both fans of the series and new players alike, JustCause.com will become a repository for news and features surrounding the game. The site will be updated regularly with every bit of news and information and will also feature an extensive media section with exclusive content available from launch, including trailers, walkthrough videos, podcasts, ring tones and more.

“In creating the official Just Cause 2 website, we wanted to create an editorially-driven site packed with entertaining and informative content which both fans and those new to the series could really become part of,” said Lee Singleton, General Manager of Eidos Game Studios. “What we are launching with today is the tip of the iceberg, with plans already underway for numerous community rewards for registered users; more competitions and great prizes; and community days nearer launch where registered users can be amongst the first to play the game.”

Developed by Avalanche Studios, Just Cause 2 is an adrenalin-fuelled, free-roaming action/adventure set in the island paradise of Panau. Playing as agent Rico Rodriguez, players can explore over 1000km² of tropical beaches, snow-capped mountains, arid desert and dense jungle as they attempt to eliminate their former boss and mentor who has gone rogue with agency money and secrets. Using a unique grapple and parachute combination, there is no vertical limit as the air becomes your playground: grapple a passing plane in flight, hijack helicopters or BASE jump from the tallest buildings or mountains. Just Cause 2 offers players the freedom to tackle missions the way they choose and with over 100 vehicles and countless upgrades and collectibles, the choices are limitless.

You can find the official website at www.JustCause.com.