With over 50 million registered users worldwide, Moshi Monsters has become one of the fastest growing children’s brands in the world. Half of all UK kids aged 6-12 have adopted a Moshi Monster and the site gets one new sign-up every second from users in over 150 territories.
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In the game, children choose from one of six virtual pet monsters that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment. Collectable pet Moshlings – tiny pet monsters, for your pet monster – are hugely popular part of the Moshi experience.
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Darran Garnham, Head of Global Licensing - Mind Candy, commented: “We’re really excited to work with Ty on this limited edition range. Our fans adore Moshlings and Ty have done an amazing job on the range – we’re confident kids will love them!”
The first six Moshlings to make their debut will be ShiShi, Angel, Mr Snoodle, Purdy, Squidge and Honey – available exclusively at Clintons for one month (RRP £7.99) and for pre-order online here. The Moshi Monsters range at Clintons also includes a range of gift cards, gift wrap and greeting cards (from £2.29).
