Dead Island fans will have the chance to jump straight into the game’s narrative as a fully-fledged undead by uploading photos of themselves wearing holiday beachwear and zombie mask. The ‘Become a Zombie’ app then enters them into an undead hall of fame. The fan with the most votes will win an valuable Dead Island themed prize.
Future apps include ‘Zombify Your Profile’ where Dead Island fans can choose to have their Facebook profile taken over by game themes based around new content for the game and ‘The Dead Good’ app grabs fans attention by giving them the chance to win a selection of branded and rare prizes by correctly answering a themed set of questions, with Deep Silver running the competition across five different territories in localised languages to truly immerse their global following.
George Larch, Deep Silver's International Marketing Director said: "Learning more about our fans is hugely important as it means we can deliver the games and downloadable content they really want. We've chosen Neoco as a partner because of their extensive video game experience and because of their ability to quickly plug-in Facebook apps and build strategies around them."
"Dead Island offers something new and exciting in the saturated zombie genre marketplace. It's going to be a blockbuster and the start of a franchise for sure. We're massive gamers and zombie fans at Neoco so we just had to be a part of the global campaign for this brilliant piece of new IP," said Benn Achilleas, director of Neoco. "Our 'plug-in' approach to Social, our rich experience with brands like THQ, SEGA, and Ubisoft, and our ability to motivate and segment vast numbers of fans on Facebook meant we were the right partner for this and other game launches."
Evocative Dead Island video game trailer music now available to download from the iTunes Store
Dead Island will be available in stores in North America on 6th September and on 9th September 2011 in the rest of the world.
About Dead Island
Dead Island, the upcoming gruesome zombie action game with RPG elements by renowned developer Techland, combines first-person action with a heavy focus on melee combat, character development and customisation of a vast array of weapons. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a gritty and engrossing campaign that can be played with up to four players in co-op mode.
Set in an open world tropical island, hordes of different festering zombies await players around every corner while they embark on a variety of thrilling missions through the holiday resort. With firearms and ammunition being scarce the player must rely on discovering and utilising items as weapons for self-defense and fighting off zombie hordes in intense melee combat. A diverse range of items can be collected and will later serve to transform the player’s ordinary makeshift weapons into serious instruments of destruction.
Dead Island will be released worldwide for the PlayStation 3 computer entertainment system, the Xbox 360 video game and entertainment system from Microsoft and Windows PC.
Facebook:
Twitter:
