The new Moshi Monsters Magazine has proved a monster hit pulling in sales of over 80,000 for issue No. 1 alone – dwarfing that of competitor titles. The launch issue, which was released on February 17th 2011, sold out leading to an increased print run for subsequent issues.
The success of the magazine reflects the huge popularity of www.moshimonsters.com, which now has almost 40 million registered users worldwide and includes one-in-two UK kids (aged 6-12). Moshi Monsters is a web-based children’s entertainment brand, which allows kids to adopt and care for a virtual pet monster, engage in a safe online community and complete fun missions and educational puzzles.
Moshi Monsters Cheats, Codes, Hints and Game tips on gamezplay....
The print magazine is the latest in a line of physical Moshi products to hit shelves in the UK and marks the increasing appetite for children’s entertainment brands that work across multiple platforms. Other products include toys, books, trading cards, memberships cards, posters and calendars with many more in development.
“We’re thrilled by the mag’s success to date”, said Michael Acton Smith, CEO and creator of Moshi Monsters. “We’re still awaiting official figures, but it looks likely to be the largest selling monthly kids magazine in the UK”.
Each monthly issue of Moshi Monsters Magazine contains 52-pages of entertaining content, including comic strips, competitions, free gifts, puzzles, top secret Moshi hints and tips, character fact files, user-generated content and unique codes that unlock exciting content within the online world.
Created and published by SkyJack Publishing, Moshi Monsters Magazine is currently on sale across all major high street retailers (£2.99). Issue No. 3 hits shelves today.
For further information visit www.moshimag.com
