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Wednesday, July 08, 2009

1 v 100 hit TV show comes to Xbox LIVE

1v100 video game image
Star in the hit TV game show from the comfort of your living room and win fantastic real-world prizes

Xbox® today announced the beta test of the hotly-anticipated TV quiz show 1 vs 100 will come to Xbox LIVE™ in the UK on July 10th delivering the first truly interactive game show experience straight to the living room.

1 vs 100 LIVE will be a regularly scheduled show that puts players on the largest interactive game show stage in the world - Xbox LIVE. Players can be chosen as “The One”, “The Mob” or “The Crowd”, be entertained by a host and compete against thousands of other Xbox LIVE members[1], as they race to become the ultimate 1 vs 100 champion.

1 vs 100 is the latest innovative interactive experience to come to Xbox LIVE – the free to connect online service that delivers an ever expanding world of entertainment spanning HD movies, music and games, and connecting you to your friends wherever they are.

A variety of general knowledge questions which are constantly updated and supplied by a team of trivia experts will test “The One” against “The Mob”, with the opportunity to win some fantastic prizes[2].

1 vs 100 is the blockbuster TV game show created by leading global producer Endemol. The show is a worldwide prime time hit having been sold to broadcasters in sixty nine countries.

Stephen McGill, Director, Entertainment and Devices Division, Microsoft Ld, said, ‘Xbox is delighted to team up with Endemol to bring the hit TV game show 1 vs 100 to the Xbox LIVE platform and deliver the first truly interactive game show experience. We believe consumers will really enjoy being able to take part in a real live game show, where they can have fun challenging friends, family and other LIVE members, whilst having the chance to win some really great prizes.’

Adam Valkin, Global Head of Media and New Business at Endemol Group said, ‘Endemol is very excited to be working with Xbox LIVE to bring the global hit TV game show 1 vs 100 to a new audience. We’re also delighted that Microsoft has chosen a flagship Endemol format to launch its groundbreaking new platform, which takes interactivity and social gaming to a new level.’