Indiagames Ltd, India's benchmark mobile and online games company and Bindass – UTV’s Youth channel have teamed up with UTV Motion Pictures to announce the launch of the ‘Dhan Dhana Dhan GOAL FIFA CHALLENGE’ – a national level FIFA gaming championship where deserving contestants will win a chance to watch the movie with the film’s star cast – John Abraham, Bipasha Basu and Arshad Warsi and also win a host of other cool prizes.
The GOAL FIFA CHALLENGE will be organized by Indiagames at affiliated cyber café’s across 5 Indian cities i.e. Delhi, Kolkatta, Hyderabad, Chennai and Mumbai between 25th October and 19th November 2007 as part of the Games on Demand (GoD) League. Four winners from each zone will compete at the national finals to win a chance to watch the movie with the star cast in addition to loads of other prizes including goodies from Microsoft.
The contestants will play FIFA 08 on the XBOX 360 console platform in a one on one elimination mode and each city winner will travel to play the National Finals in Mumbai on the 23rd of November at the “GOAL” premier show.
Speaking on the launch of the GOAL FIFA CHALLENGE, Vishal Gondal – GoD in Chief, Indiagames said, “The Indian youth are extremely passionate about films while both soccer and gaming have been rapidly been gaining in popularity amongst them. The Goal FIFA Challenge is a unique first of its kind promotion that will involve the entire gaming community with the launch of a film”.
Siddharth Roy Kapur, EVP – Marketing, Distribution & Syndication, UTV Motion Pictures said, “GOAL is a path-breaking sports action drama themed around Football. This theme offers us the unique opportunity to create exciting promotional vehicles to market the film and our association with Indiagames is another innovative way to reach out to our target audience, namely the youth.”
Mohit Anand – Country Manager, Microsoft Entertainment & Devices Division added, "Football and gaming are two very popular forms of entertainment and it's heartening to see gaming challenges like these bring together the entire gaming community in India. Microsoft Xbox 360's endeavour is to promote gaming and create awareness about this genre of entertainment across audiences. We are happy to associate with Indiagames and UTV Motion Pictures in this regard."
In addition to the GOAL FIFA CHALLENGE, Indiagames will also be launching the GOAL mobile game, which will be available for download with all leading Indian mobile operators. The game will also be available for download on the Indiagames mobile gaming portal http://mobile.indiagames.com
GOAL will be in theatres worldwide on November 23rd and the film has already kicked off its marketing blitzkrieg with tie-ups with Indian Idol and Manchester United Football Club.